# #2a2828

A color — neutral, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2a2828`
- RGB: rgb(42, 40, 40)
- HSL: hsl(0, 2%, 16%)
- OKLCH: oklch(0.279 0.003 17.3)
- Relative luminance: 0.0216
- Nearest named color: Bitter Liquorice (#262926, Δ 0.93) — https://brandsweets.com/colors/bitter-liquorice
- Moods: neutral, dark, luxury, bold
- Page: https://brandsweets.com/colors/2a2828

## Tints & shades

- Tints (toward white): #3e3c3c, #535050, #6b6666, #7f7a7a, #948f8f, #a8a4a4, #bcb9b9, #d2d0d0, #e6e5e5, #fafafa
- Shades (toward black): #272525, #242323, #1f1e1e, #1d1b1b, #1a1919, #171616, #151414, #100f0f, #0d0c0c, #0a0a0a

## Harmonies

- Complementary: #282a2a
- Analogous: #2a2829, #2a2928
- Triadic: #282a28, #28282a
- Split-complementary: #282a29, #28292a
- Tetradic: #292a28, #282a2a, #29282a

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.66:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.43:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7a7575 (4.63:1); AA: background → #8f8f8f (4.53:1); AAA: text → #999494 (7.02:1); AAA: background → #b5b5b5 (7.15:1)

## Brands using this color

- **Superhuman** — text #292827 (Δ 0.273) — https://brandsweets.com/colors/brands/superhuman-com
- **Readymag** — text #282828 (Δ 0.363) — https://brandsweets.com/colors/brands/readymag-com
- **Squarespace** — primary #2a2a2a (Δ 0.672) — https://brandsweets.com/colors/brands/squarespace-com
- **Cloudflare** — text #262626 (Δ 1.076) — https://brandsweets.com/colors/brands/cloudflare
- **Obsidian** — text #262626 (Δ 1.076) — https://brandsweets.com/colors/brands/obsidian-md
- **Svelte** — text #262626 (Δ 1.076) — https://brandsweets.com/colors/brands/svelte-dev
- **Loom** — text #292a2e (Δ 1.081) — https://brandsweets.com/colors/brands/loom-com
- **Astro** — text #2c2c2c (Δ 1.446) — https://brandsweets.com/colors/brands/astro-build
- **Headspace** — text #2d2c2b (Δ 1.5) — https://brandsweets.com/colors/brands/headspace-com
- **Zed** — text #242529 (Δ 1.639) — https://brandsweets.com/colors/brands/zed-dev
- **Retool** — primary #242424 (Δ 1.888) — https://brandsweets.com/colors/brands/retool-com

## Curated palettes containing it

- **Wellness** (warm, muted, friendly) — #5f8460, #a8896a, #c6633f, #fbf7f2, #2a2320 — Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands. — tool: https://brandsweets.com/palettes/new/5f8460-a8896a-c6633f-fbf7f2-2a2320 — collection: https://brandsweets.com/palettes/warm
- **Homestead** (warm, muted, friendly) — #7b5e3b, #9aa27a, #c96f3a, #f9f5ee, #2f2a24 — Timber and olive for homes that photograph in golden hour; nothing here competes with a good listing photo. — tool: https://brandsweets.com/palettes/new/7b5e3b-9aa27a-c96f3a-f9f5ee-2f2a24 — collection: https://brandsweets.com/palettes/warm
- **Olive Grove** (muted, warm, elegant) — #6b6b2e, #a8a670, #a1421f, #f6f3ea, #2c2a22 — Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality. — tool: https://brandsweets.com/palettes/new/6b6b2e-a8a670-a1421f-f6f3ea-2c2a22 — collection: https://brandsweets.com/palettes/muted

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2a2828-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2a2828" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.