# #2a232a

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2a232a`
- RGB: rgb(42, 35, 42)
- HSL: hsl(300, 9%, 15%)
- OKLCH: oklch(0.267 0.016 326)
- Relative luminance: 0.0186
- Nearest named color: Anthracite (#28282d, Δ 1.631) — https://brandsweets.com/colors/anthracite
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/2a232a

## Tints & shades

- Tints (toward white): #403540, #594a59, #6f5d6f, #856f85, #9b879b, #ae9eae, #c0b4c0, #d3cad3, #e8e3e8, #faf9fa
- Shades (toward black): #272027, #241e24, #211c21, #1f1a1f, #1c171c, #161316, #131013, #110e11, #0e0c0e, #0b090b

## Harmonies

- Complementary: #232a23
- Analogous: #26232a, #2a2326
- Triadic: #2a2a23, #232a2a
- Split-complementary: #262a23, #232a26
- Tetradic: #2a2623, #232a23, #23262a

## Colors that go with #2a232a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #2a232a without the hard edge of pure #000. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #2a232a in 18 real palettes, including McDonald's's brand system and Wikipedia's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Readymag's brand system and Rolex's brand system put Blue beside #2a232a, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #2a232a in 9 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Graphite Mono and Blush put Blush Pink beside #2a232a, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Typewriter and Woodsmoke put Brown beside #2a232a, as the accent. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burlywood** #deb887 [pool] — Burlywood is paired with #2a232a in 6 real palettes, including Kiln and Chalkboard, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #2a232a: 10 real palettes, including Dusk and SoFi's brand system, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), SoFi (https://brandsweets.com/colors/brands/sofi-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.3:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #856f85 (4.61:1); AA: background → #8c8c8c (4.55:1); AAA: text → #a290a2 (7.05:1); AAA: background → #b0b0b0 (7.06:1)

## Brands using this color

- **Zed** — text #242529 (Δ 1.316) — https://brandsweets.com/colors/brands/zed-dev
- **Chevrolet** — primary #262626 (Δ 1.643) — https://brandsweets.com/colors/brands/chevrolet-com
- **Chevrolet** — text #262626 (Δ 1.643) — https://brandsweets.com/colors/brands/chevrolet-com
- **Cloudflare** — text #262626 (Δ 1.643) — https://brandsweets.com/colors/brands/cloudflare
- **Obsidian** — text #262626 (Δ 1.643) — https://brandsweets.com/colors/brands/obsidian-md
- **Svelte** — text #262626 (Δ 1.643) — https://brandsweets.com/colors/brands/svelte-dev
- **American Eagle** — primary #24272a (Δ 1.687) — https://brandsweets.com/colors/brands/ae-com
- **American Eagle** — text #24272a (Δ 1.687) — https://brandsweets.com/colors/brands/ae-com
- **Retool** — primary #242424 (Δ 1.761) — https://brandsweets.com/colors/brands/retool-com
- **7-Eleven** — primary #212529 (Δ 1.774) — https://brandsweets.com/colors/brands/7-eleven-com
- **7-Eleven** — text #212529 (Δ 1.774) — https://brandsweets.com/colors/brands/7-eleven-com
- **AMD** — primary #212529 (Δ 1.774) — https://brandsweets.com/colors/brands/amd-com
- **AMD** — text #212529 (Δ 1.774) — https://brandsweets.com/colors/brands/amd-com
- **Boeing** — text #212529 (Δ 1.774) — https://brandsweets.com/colors/brands/boeing-com
- **Calvin Klein** — primary #212529 (Δ 1.774) — https://brandsweets.com/colors/brands/calvinklein-us
- **Calvin Klein** — text #212529 (Δ 1.774) — https://brandsweets.com/colors/brands/calvinklein-us
- **Datadog** — text #212529 (Δ 1.774) — https://brandsweets.com/colors/brands/datadoghq-com
- **Tommy Hilfiger** — primary #212529 (Δ 1.774) — https://brandsweets.com/colors/brands/tommy-com
- **Tommy Hilfiger** — text #212529 (Δ 1.774) — https://brandsweets.com/colors/brands/tommy-com
- **Trader Joe's** — primary #212529 (Δ 1.774) — https://brandsweets.com/colors/brands/traderjoes-com
- **Trader Joe's** — text #212529 (Δ 1.774) — https://brandsweets.com/colors/brands/traderjoes-com
- **Vodafone** — text #25282b (Δ 1.828) — https://brandsweets.com/colors/brands/vodafone-com
- **Readymag** — text #282828 (Δ 1.912) — https://brandsweets.com/colors/brands/readymag-com
- **YouTube** — secondary #282828 (Δ 1.912) — https://brandsweets.com/colors/brands/youtube-com

## Curated palettes containing it

- **Wellness** (warm, muted, friendly) — #5f8460, #a8896a, #c6633f, #fbf7f2, #2a2320 — Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands. — tool: https://brandsweets.com/palettes/new/5f8460-a8896a-c6633f-fbf7f2-2a2320 — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2a232a-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2a232a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.