# #29ff90

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#29ff90`
- RGB: rgb(41, 255, 144)
- HSL: hsl(149, 100%, 58%)
- OKLCH: oklch(0.88 0.217 153.3)
- Relative luminance: 0.7401
- Nearest named color: springgreen (#00ff7f, Δ 2.088) — https://brandsweets.com/colors/springgreen
- Moods: vivid
- Page: https://brandsweets.com/colors/29ff90

## Tints & shades

- Tints (toward white): #3dff9b, #52ffa5, #66ffb0, #7affba, #8fffc5, #a3ffd0, #b8ffda, #ccffe5, #e0ffef, #f5fffa
- Shades (toward black): #0fff83, #00f074, #00d668, #00b859, #009e4c, #008540, #006631, #004d25, #002e16, #00140a

## Harmonies

- Complementary: #ff2997
- Analogous: #2cff29, #29fffb
- Triadic: #9029ff, #ff9029
- Split-complementary: #fb29ff, #ff292c
- Tetradic: #292cff, #ff2997, #fffb29

## Colors that go with #29ff90

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Violet** #ee82ee [harmony: complementary] — Violet sits directly opposite #29ff90 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/violet
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #29ff90: 3 real palettes, including Prime Video's brand system and Remix's brand system, as the supporting colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Remix (https://brandsweets.com/colors/brands/remix-run), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Light Coral** #f08080 [harmony: split] — Light Coral is a split-complement of #29ff90: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightcoral
- **Plum** #dda0dd [harmony: split] — Plum is a split-complement of #29ff90: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/plum
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #29ff90: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #29ff90 in two real palettes: Wise's brand system and Formula 1's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Red** #ff0000 [pool] — Red is paired with #29ff90 in two real palettes: Gatorade's brand system and Wise's brand system, as the supporting colour. Seen in: Gatorade (https://brandsweets.com/colors/brands/gatorade-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #29ff90 in two real palettes: 7-Eleven's brand system and Astro's brand system, as the lead colour. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.33:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #008540 (4.74:1); AA: background → #636363 (4.52:1); AAA: text → #006631 (7.13:1); AAA: background → #454545 (7.21:1)
- On black (#000000): 15.8:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Form Builder with AI Automation** — accent #00ff84 (Δ 1.573) — https://brandsweets.com/colors/brands/typeform-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/29ff90-a2beb3-d459d4-1f2d2c-e9f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#29ff90" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.