# #29bef5

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#29bef5`
- RGB: rgb(41, 190, 245)
- HSL: hsl(196, 91%, 56%)
- OKLCH: oklch(0.752 0.14 229.4)
- Relative luminance: 0.4389
- Nearest named color: deepskyblue (#00bfff, Δ 1.498) — https://brandsweets.com/colors/deepskyblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/29bef5

## Tints & shades

- Tints (toward white): #3cc4f6, #50caf7, #68d2f8, #7bd7f9, #8fddfa, #a2e3fb, #b6e9fc, #cef0fd, #e2f6fe, #f5fcff
- Shades (toward black): #10b7f4, #0ba7e0, #0991c3, #087faa, #076d92, #065b7a, #054961, #033344, #02212c, #010f13

## Harmonies

- Complementary: #f55f29
- Analogous: #29f5c5, #2958f5
- Triadic: #f529be, #bef529
- Split-complementary: #f52958, #f5c529
- Tetradic: #c529f5, #f55f29, #58f529

## Colors that go with #29bef5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #29bef5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #29bef5 in 4 real palettes, including Blueprint and Salesforce's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #29bef5 in 4 real palettes, including Learning App and PayPal's brand system, as the accent. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), PayPal (https://brandsweets.com/colors/brands/paypal-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #29bef5: 6 real palettes, including Venmo's brand system and Coca-Cola's brand system, as the accent. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Apple (https://brandsweets.com/colors/brands/apple-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #29bef5: 4 real palettes, including Figma's brand system and Patreon's brand system, as the accent. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Kraken's brand system and Confluent's brand system put Midnight Blue beside #29bef5, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #29bef5: 4 real palettes, including Calendly's brand system and First Snow, as the accent. Seen in: Calendly (https://brandsweets.com/colors/brands/calendly-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Audible (https://brandsweets.com/colors/brands/audible-com). — https://brandsweets.com/colors/powderblue
- **Coral** #ff7f50 [harmony: complementary] — Coral sits directly opposite #29bef5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.15:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #087faa (4.54:1); AA: background → #424242 (4.68:1); AAA: text → #065e7f (7.2:1); AAA: background → #262626 (7.05:1)
- On black (#000000): 9.78:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Warp** — primary #00c2ff (Δ 1.591) — https://brandsweets.com/colors/brands/warp-dev
- **Figma** — logoBlue #1abcfe (Δ 1.603) — https://brandsweets.com/colors/brands/figma

## Curated palettes containing it

- **Blueprint** (technical, cool, modern, dark) — #38bdf8, #818cf8, #fbbf24, #0f172a, #e2e8f0 — Cyan and indigo on navy is the developer-tool look; amber is the only warm note, so it always reads as 'attention'. — tool: https://brandsweets.com/palettes/new/38bdf8-818cf8-fbbf24-0f172a-e2e8f0 — collection: https://brandsweets.com/palettes/technical

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/29bef5-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#29bef5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
