# #29b3aa

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#29b3aa`
- RGB: rgb(41, 179, 170)
- HSL: hsl(176, 63%, 43%)
- OKLCH: oklch(0.695 0.112 188.2)
- Relative luminance: 0.3561
- Nearest named color: lightseagreen (#20b2aa, Δ 0.461) — https://brandsweets.com/colors/lightseagreen
- Moods: vivid
- Page: https://brandsweets.com/colors/29b3aa

## Tints & shades

- Tints (toward white): #2eccc1, #40d4ca, #59d9d1, #6eded6, #86e4dd, #9be8e3, #b4eeea, #c9f3f0, #e2f8f7, #f7fdfd
- Shades (toward black): #25a29a, #21918a, #1d817a, #19706a, #17645f, #13534f, #0f433f, #0b322f, #082120, #041110

## Harmonies

- Complementary: #b32932
- Analogous: #29b364, #2977b3
- Triadic: #aa29b3, #b3aa29
- Split-complementary: #b32977, #b36429
- Tetradic: #6429b3, #b32932, #77b329

## Colors that go with #29b3aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #29b3aa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), N26 (https://brandsweets.com/colors/brands/n26-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #29b3aa: 4 real palettes, including Peacock and Open House, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Ford's brand system and Confluent's brand system put Midnight Blue beside #29b3aa, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Diner and Lido put Mustard Yellow beside #29b3aa, as the accent. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #29b3aa in 5 real palettes, including Khan Academy's brand system and Confluent's brand system, as the accent. Seen in: Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Confluent (https://brandsweets.com/colors/brands/confluent-io), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #29b3aa in 14 real palettes, including Resort and Crayon Box, as the text colour against it. Seen in: Resort (https://brandsweets.com/palettes/light#resort), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Polaroid (https://brandsweets.com/palettes/light#polaroid), Cursor (https://brandsweets.com/colors/brands/cursor-com). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [harmony, pool: split] — Tomato is a split-complement of #29b3aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/tomato
- **Pale Violet Red** #db7093 [harmony: complementary] — Pale Violet Red sits directly opposite #29b3aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/palevioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.59:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1d817a (4.69:1); AA: background → #383838 (4.54:1); AAA: text → #16605b (7.35:1); AAA: background → #141414 (7.13:1)
- On black (#000000): 8.12:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Lagoon** (ocean, vivid, light, summer) — #06b6d4, #14b8a6, #fde68a, #ffffff, #134e4a — Turquoise and teal with a sand-yellow on white — shallow tropical water; the deep teal text is the reef. — tool: https://brandsweets.com/palettes/new/06b6d4-14b8a6-fde68a-ffffff-134e4a — collection: https://brandsweets.com/palettes/ocean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/29b3aa-a2bdbe-d4599d-1f282d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#29b3aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.