# #29ae69

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#29ae69`
- RGB: rgb(41, 174, 105)
- HSL: hsl(149, 62%, 42%)
- OKLCH: oklch(0.665 0.151 155)
- Relative luminance: 0.3176
- Nearest named color: Green Mana (#26b467, Δ 1.869) — https://brandsweets.com/colors/green-mana
- Moods: vivid
- Page: https://brandsweets.com/colors/29ae69

## Tints & shades

- Tints (toward white): #2fc678, #3dd185, #56d794, #6adca1, #83e2b1, #9ce8c1, #b1edce, #c9f2dd, #def7ea, #f7fdfa
- Shades (toward black): #259d5f, #218c55, #1e804d, #1a7043, #165f39, #124e2f, #0f3e25, #0c321e, #082114, #04110a

## Harmonies

- Complementary: #ae296d
- Analogous: #2bae29, #29aeab
- Triadic: #6929ae, #ae6929
- Split-complementary: #ab29ae, #ae292b
- Tetradic: #292bae, #ae296d, #aeab29

## Colors that go with #29ae69

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #29ae69: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), N26 (https://brandsweets.com/colors/brands/n26-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Spotify's brand system and Unity's brand system put Blue beside #29ae69, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Meadow and Diner put Mustard Yellow beside #29ae69, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Diner (https://brandsweets.com/palettes/vivid#diner), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #29ae69 in 5 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #29ae69 in 11 real palettes, including Chime's brand system and Undergrowth, as the lead colour. Seen in: Chime (https://brandsweets.com/colors/brands/chime-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Fuchsia** #ff00ff [harmony: complementary] — Fuchsia sits directly opposite #29ae69 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/fuchsia
- **Medium Purple** #9370db [harmony, pool: split] — Medium Purple is a split-complement of #29ae69: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumpurple
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #29ae69 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.86:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1f8450 (4.69:1); AA: background → #303030 (4.62:1); AAA: text → #17633c (7.28:1); AAA: background → #080808 (7.01:1)
- On black (#000000): 7.35:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **DuckDuckGo** — accent #38b26a (Δ 1.48) — https://brandsweets.com/colors/brands/duckduckgo-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/29ae69-a2beb3-d459d4-1f2d2c-e9f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#29ae69" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.