# #29ae64

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#29ae64`
- RGB: rgb(41, 174, 100)
- HSL: hsl(147, 62%, 42%)
- OKLCH: oklch(0.664 0.156 153.4)
- Relative luminance: 0.3166
- Nearest named color: Green Mana (#26b467, Δ 1.697) — https://brandsweets.com/colors/green-mana
- Moods: vivid
- Page: https://brandsweets.com/colors/29ae64

## Tints & shades

- Tints (toward white): #2fc673, #3dd180, #56d790, #6adc9e, #83e2ae, #9ce8be, #b1edcc, #c9f2dc, #def7e9, #f7fdfa
- Shades (toward black): #259d5b, #218c51, #1e804a, #1a7041, #165f37, #124e2d, #0f3e24, #0c321d, #082113, #04110a

## Harmonies

- Complementary: #ae2972
- Analogous: #2fae29, #29aea7
- Triadic: #6429ae, #ae6429
- Split-complementary: #a729ae, #ae292f
- Tetradic: #292fae, #ae2972, #aea729

## Colors that go with #29ae64

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #29ae64: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), N26 (https://brandsweets.com/colors/brands/n26-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Spotify's brand system and Unity's brand system put Blue beside #29ae64, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Meadow and Diner put Mustard Yellow beside #29ae64, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Diner (https://brandsweets.com/palettes/vivid#diner), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #29ae64 in 5 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #29ae64 in 11 real palettes, including Chime's brand system and Obsidian's brand system, as the lead colour. Seen in: Chime (https://brandsweets.com/colors/brands/chime-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Fuchsia** #ff00ff [harmony: complementary] — Fuchsia sits directly opposite #29ae64 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/fuchsia
- **Medium Purple** #9370db [harmony, pool: split] — Medium Purple is a split-complement of #29ae64: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumpurple
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #29ae64 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.86:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1f844d (4.7:1); AA: background → #303030 (4.61:1); AAA: text → #176339 (7.29:1); AAA: background → #050505 (7.12:1)
- On black (#000000): 7.33:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **DuckDuckGo** — accent #38b26a (Δ 1.591) — https://brandsweets.com/colors/brands/duckduckgo-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/29ae64-a2beb2-d059d4-1f2d2c-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#29ae64" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.