# #29ace0

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#29ace0`
- RGB: rgb(41, 172, 224)
- HSL: hsl(197, 75%, 52%)
- OKLCH: oklch(0.7 0.13 230.7)
- Relative luminance: 0.3536
- Nearest named color: Cousteau (#55a9d6, Δ 2.677) — https://brandsweets.com/colors/cousteau
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/29ace0

## Tints & shades

- Tints (toward white): #3fb5e4, #51bce6, #67c4e9, #79cbec, #8fd4ef, #a6ddf2, #b8e3f5, #ceecf8, #e0f3fb, #f6fcfe
- Shades (toward black): #1e9fd2, #1b8ebb, #1880aa, #156f93, #125f7d, #0f4e67, #0b3d50, #092f3e, #061e28, #030e12

## Harmonies

- Complementary: #e05d29
- Analogous: #29e0b9, #2951e0
- Triadic: #e029ac, #ace029
- Split-complementary: #e02951, #e0b929
- Tetradic: #b929e0, #e05d29, #51e029

## Colors that go with #29ace0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #29ace0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lido (https://brandsweets.com/palettes/vivid#lido), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #29ace0 in 7 real palettes, including Salesforce's brand system and Blueprint, as the accent. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Warp's brand system and Canva's brand system put Blue beside #29ace0, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Canva (https://brandsweets.com/colors/brands/canva-com), Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #29ace0 in 4 real palettes, including Elastic's brand system and Learning App, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), PayPal (https://brandsweets.com/colors/brands/paypal-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #29ace0: 6 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Apple (https://brandsweets.com/colors/brands/apple-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Confluent's brand system and Kraken's brand system put Midnight Blue beside #29ace0, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Kraken (https://brandsweets.com/colors/brands/kraken-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Lido and Crayon Box put Mustard Yellow beside #29ace0, as the accent. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/mustard
- **Coral** #ff7f50 [harmony: complementary] — Coral sits directly opposite #29ace0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.6:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #187da5 (4.65:1); AA: background → #383838 (4.51:1); AAA: text → #125f7d (7.1:1); AAA: background → #141414 (7.08:1)
- On black (#000000): 8.07:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Lamborghini** — secondary #29abe2 (Δ 0.464) — https://brandsweets.com/colors/brands/lamborghini-com
- **Elastic** — secondary #00a9e5 (Δ 1.589) — https://brandsweets.com/colors/brands/elastic-co
- **Snowflake AI Data Cloud** — accent #45aee3 (Δ 1.696) — https://brandsweets.com/colors/brands/snowflake-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/29ace0-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#29ace0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.