# #29a8db

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#29a8db`
- RGB: rgb(41, 168, 219)
- HSL: hsl(197, 71%, 51%)
- OKLCH: oklch(0.688 0.128 230.9)
- Relative luminance: 0.3359
- Nearest named color: Cousteau (#55a9d6, Δ 2.729) — https://brandsweets.com/colors/cousteau
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/29a8db

## Tints & shades

- Tints (toward white): #3fb1de, #51b8e1, #66c1e5, #7ccae9, #92d3ed, #a3daef, #b9e3f3, #cfecf7, #e0f3fa, #f6fbfe
- Shades (toward black): #2299c9, #1f8cb7, #1b7ba1, #186b8c, #155d7a, #114d64, #0d3c4e, #0a2b39, #071e27, #030d11

## Harmonies

- Complementary: #db5c29
- Analogous: #29dbb4, #2950db
- Triadic: #db29a8, #a8db29
- Split-complementary: #db2950, #dbb429
- Tetradic: #b429db, #db5c29, #50db29

## Colors that go with #29a8db

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #29a8db: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [harmony, pool: split] — Tomato is a split-complement of #29a8db: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Substack (https://brandsweets.com/colors/brands/substack-com), Replit (https://brandsweets.com/colors/brands/replit), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/tomato
- **Bronze** #cd7f32 [harmony, pool: complementary] — Bronze sits directly opposite #29a8db on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/bronze
- **Amber** #ffbf00 [pool] — Amber is paired with #29a8db in 7 real palettes, including Salesforce's brand system and Blueprint, as the accent. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Warp's brand system and Canva's brand system put Blue beside #29a8db, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Canva (https://brandsweets.com/colors/brands/canva-com), Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #29a8db in 5 real palettes, including Elastic's brand system and Learning App, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #29a8db: 7 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Apple (https://brandsweets.com/colors/brands/apple-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Confluent's brand system and SoFi's brand system put Midnight Blue beside #29a8db, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), SoFi (https://brandsweets.com/colors/brands/sofi-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Ford (https://brandsweets.com/colors/brands/ford-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.72:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1c7fa6 (4.53:1); AA: background → #333333 (4.64:1); AAA: text → #155d7a (7.3:1); AAA: background → #0f0f0f (7.05:1)
- On black (#000000): 7.72:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Lamborghini** — secondary #29abe2 (Δ 1.192) — https://brandsweets.com/colors/brands/lamborghini-com
- **Elastic** — secondary #00a9e5 (Δ 1.578) — https://brandsweets.com/colors/brands/elastic-co

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/29a8db-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#29a8db" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.