# #29a85a

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#29a85a`
- RGB: rgb(41, 168, 90)
- HSL: hsl(143, 61%, 41%)
- OKLCH: oklch(0.646 0.157 151.4)
- Relative luminance: 0.2921
- Nearest named color: Jade (#00a86b, Δ 2.159) — https://brandsweets.com/colors/jade
- Moods: vivid
- Page: https://brandsweets.com/colors/29a85a

## Tints & shades

- Tints (toward white): #2fc167, #3acf73, #53d585, #6bdb96, #84e1a8, #98e6b6, #b1ecc8, #caf2d9, #def7e8, #f7fdf9
- Shades (toward black): #259851, #228c4a, #1e7b42, #1a6b39, #175e32, #134e2a, #0f3e21, #0b2d18, #082111, #041009

## Harmonies

- Complementary: #a82977
- Analogous: #38a829, #29a899
- Triadic: #5a29a8, #a85a29
- Split-complementary: #9929a8, #a82938
- Tetradic: #2938a8, #a82977, #a89929

## Colors that go with #29a85a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #29a85a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), N26 (https://brandsweets.com/colors/brands/n26-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Spotify's brand system and Unity's brand system put Blue beside #29a85a, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Kia (https://brandsweets.com/colors/brands/kia-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #29a85a in 5 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #29a85a: 5 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #29a85a, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #29a85a in 6 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #29a85a in 11 real palettes, including Undergrowth and Obsidian's brand system, as the surface under it. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Chime (https://brandsweets.com/colors/brands/chime-com), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #29a85a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #218748 (4.54:1); AA: background → #2b2b2b (4.61:1); AAA: text → #186334 (7.31:1)
- On black (#000000): 6.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2aac5c (7.15:1)

## Brands using this color

- **Olympics** — accent #00a651 (Δ 1.715) — https://brandsweets.com/colors/brands/olympics-com
- **Heineken** — primary #00a650 (Δ 1.795) — https://brandsweets.com/colors/brands/heineken-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/29a85a-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#29a85a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.