# #29a423

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#29a423`
- RGB: rgb(41, 164, 35)
- HSL: hsl(117, 65%, 39%)
- OKLCH: oklch(0.629 0.194 142.3)
- Relative luminance: 0.2714
- Nearest named color: Hedged Garden (#00aa11, Δ 2.259) — https://brandsweets.com/colors/hedged-garden
- Moods: vivid
- Page: https://brandsweets.com/colors/29a423

## Tints & shades

- Tints (toward white): #30bd28, #39d331, #51d94a, #69de63, #82e37d, #96e892, #aeedab, #c6f3c4, #dff8dd, #f7fdf7
- Shades (toward black): #269720, #22871d, #1f7a1a, #1a6916, #175d14, #134c10, #103f0d, #0c2e0a, #082207, #041104

## Harmonies

- Complementary: #9e23a4
- Analogous: #6aa423, #23a45d
- Triadic: #2329a4, #a42329
- Split-complementary: #5d23a4, #a4236a
- Tetradic: #236aa4, #9e23a4, #a45d23

## Colors that go with #29a423

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 5 real palettes, including Spotify's brand system and Instacart's brand system put Blue beside #29a423, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #29a423 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Playground (https://brandsweets.com/palettes/bold#playground), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #29a423 in 4 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #29a423 in 7 real palettes, including Instacart's brand system and Obsidian's brand system, as the lead colour. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Acer (https://brandsweets.com/colors/brands/acer-com), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #29a423 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Slate Blue** #7b68ee [harmony, pool: split] — Medium Slate Blue is a split-complement of #29a423: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #29a423: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #29a423: 3 real palettes, including Olympics's brand system and Fintech Trust, as the lead colour. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #22871d (4.61:1); AA: background → #262626 (4.63:1); AAA: text → #196515 (7.21:1)
- On black (#000000): 6.43:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2bad25 (7.11:1)

## Brands using this color

- **Prada** — accent #10a70d (Δ 1.653) — https://brandsweets.com/colors/brands/prada-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/29a423-a2bea4-924edf-1f2d25-edf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#29a423" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.