# #29a381

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#29a381`
- RGB: rgb(41, 163, 129)
- HSL: hsl(163, 60%, 40%)
- OKLCH: oklch(0.642 0.116 169.5)
- Relative luminance: 0.2825
- Nearest named color: Herbal (#29ab87, Δ 2.311) — https://brandsweets.com/colors/herbal
- Moods: vivid
- Page: https://brandsweets.com/colors/29a381

## Tints & shades

- Tints (toward white): #2fbc94, #3bcea4, #50d3ae, #68d9b9, #81dfc5, #99e5d0, #b1ecdb, #c6f1e5, #def7f0, #f7fdfb
- Shades (toward black): #259374, #22876a, #1e765d, #1b6a54, #165a47, #12493a, #0f3d30, #0b2d23, #08211a, #04100d

## Harmonies

- Complementary: #a3294b
- Analogous: #29a343, #2989a3
- Triadic: #8129a3, #a38129
- Split-complementary: #a32989, #a34329
- Tetradic: #4329a3, #a3294b, #89a329

## Colors that go with #29a381

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #29a381: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), N26 (https://brandsweets.com/colors/brands/n26-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #29a381 in 6 real palettes, including Diner and DuckDuckGo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #29a381: 5 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Fintech Trust and Tide Pool put Midnight Blue beside #29a381, as the text colour against it. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Ford (https://brandsweets.com/colors/brands/ford-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #29a381 in 7 real palettes, including Khan Academy's brand system and Console Light, as the accent. Seen in: Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #29a381 in 13 real palettes, including Rain Garden and Clean Beauty, as that palette's text colour. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/taupe
- **Deep Pink** #ff1493 [harmony: complementary] — Deep Pink sits directly opposite #29a381 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/deeppink
- **Red** #ff0000 [harmony, pool: split] — Red is a split-complement of #29a381: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Heineken (https://brandsweets.com/colors/brands/heineken-com). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #218367 (4.66:1); AA: background → #292929 (4.61:1); AAA: text → #18624d (7.26:1)
- On black (#000000): 6.65:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2bab87 (7.28:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/29a381-a2beb9-d459b7-1f2b2d-e9f1eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#29a381" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.