# #29a331

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#29a331`
- RGB: rgb(41, 163, 49)
- HSL: hsl(124, 60%, 40%)
- OKLCH: oklch(0.627 0.185 143.8)
- Relative luminance: 0.2689
- Nearest named color: Fennel Fiasco (#00aa44, Δ 2.16) — https://brandsweets.com/colors/fennel-fiasco
- Moods: vivid
- Page: https://brandsweets.com/colors/29a331

## Tints & shades

- Tints (toward white): #2fbc38, #3bce45, #50d358, #68d970, #81df87, #99e59e, #b1ecb5, #c6f1c9, #def7e0, #f7fdf7
- Shades (toward black): #25932c, #228728, #1e7623, #1b6a20, #165a1b, #124916, #0f3d12, #0b2d0d, #08210a, #041005

## Harmonies

- Complementary: #a3299b
- Analogous: #5ea329, #29a36e
- Triadic: #3129a3, #a33129
- Split-complementary: #6e29a3, #a3295e
- Tetradic: #295ea3, #a3299b, #a36e29

## Colors that go with #29a331

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #29a331: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Spotify's brand system and Instacart's brand system put Blue beside #29a331, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #29a331 in 4 real palettes, including DuckDuckGo's brand system and Coinbase's brand system, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #29a331: 5 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #29a331 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Playground (https://brandsweets.com/palettes/bold#playground), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #29a331 in 7 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Coinbase (https://brandsweets.com/colors/brands/coinbase), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #29a331 in 8 real palettes, including Instacart's brand system and Acer's brand system, as the lead colour. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Acer (https://brandsweets.com/colors/brands/acer-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #29a331 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #228728 (4.6:1); AA: background → #262626 (4.6:1); AAA: text → #1a661f (7.08:1)
- On black (#000000): 6.38:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2caf35 (7.29:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/29a331-a2bea7-a24edf-1f2d26-edf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#29a331" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.