# #2973c2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2973c2`
- RGB: rgb(41, 115, 194)
- HSL: hsl(211, 65%, 46%)
- OKLCH: oklch(0.551 0.142 253.2)
- Relative luminance: 0.1663
- Nearest named color: Campanula (#3473b7, Δ 1.824) — https://brandsweets.com/colors/campanula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2973c2

## Tints & shades

- Tints (toward white): #317fd3, #468cd8, #5f9cdd, #74a9e2, #89b6e6, #9ec3ea, #b3d0ef, #cde0f4, #e2edf9, #f7fafd
- Shades (toward black): #2569b1, #225fa0, #1d528b, #1a487a, #163e69, #133458, #0f2a48, #0b1e32, #071422, #040a11

## Harmonies

- Complementary: #c27829
- Analogous: #29bfc2, #2c29c2
- Triadic: #c22973, #73c229
- Split-complementary: #c22c29, #bfc229
- Tetradic: #c229bf, #c27829, #29c22c

## Colors that go with #2973c2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2973c2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2973c2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2973c2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #2973c2 in 11 real palettes, including Wired's brand system and Lemon Squeezy's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #2973c2, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2973c2: 12 real palettes, including General Mills's brand system and Intel's brand system, as the supporting colour. Seen in: General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2973c2: 6 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2973c2: 7 real palettes, including Astro's brand system and Venmo's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #205a97 (7.07:1)
- On black (#000000): 4.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2b78ca (4.64:1); AA: background → #f7f7f7 (4.53:1); AAA: text → #5b99dc (7.03:1)

## Brands using this color

- **Skechers** — accent #1973c1 (Δ 0.842) — https://brandsweets.com/colors/brands/skechers-com
- **General Mills** — accent #0074c1 (Δ 1.45) — https://brandsweets.com/colors/brands/generalmills-com
- **Dollar General** — accent #2a77bd (Δ 1.494) — https://brandsweets.com/colors/brands/dollargeneral-com
- **Astro** — primary #3178c6 (Δ 1.645) — https://brandsweets.com/colors/brands/astro-build
- **American Express** — primary #2e77bc (Δ 1.656) — https://brandsweets.com/colors/brands/americanexpress-com
- **Intel** — secondary #0071c5 (Δ 1.735) — https://brandsweets.com/colors/brands/intel-com
- **KLM** — secondary #0070c2 (Δ 1.867) — https://brandsweets.com/colors/brands/klm-com
- **Dell** — accent #0672cb (Δ 1.931) — https://brandsweets.com/colors/brands/dell-com
- **State Farm** — accent #0a70bc (Δ 1.939) — https://brandsweets.com/colors/brands/statefarm-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2973c2-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2973c2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.