# #2971d6

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2971d6`
- RGB: rgb(41, 113, 214)
- HSL: hsl(215, 68%, 50%)
- OKLCH: oklch(0.56 0.171 257.9)
- Relative luminance: 0.1714
- Nearest named color: Royal Blue (#4169e1, Δ 3.175) — https://brandsweets.com/colors/royalblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2971d6

## Tints & shades

- Tints (toward white): #3e7fda, #548dde, #6599e2, #7aa7e6, #90b5ea, #a5c3ee, #bad2f2, #ccddf5, #e1ebf9, #f6f9fd
- Shades (toward black): #2566c1, #215db0, #1d519a, #1a4889, #163d74, #12325e, #0f294d, #0b1d38, #071427, #030911

## Harmonies

- Complementary: #d68e29
- Analogous: #29c8d6, #3729d6
- Triadic: #d62971, #71d629
- Split-complementary: #d63729, #c8d629
- Tetradic: #d629c8, #d68e29, #29d637

## Colors that go with #2971d6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2971d6: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2971d6 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #2971d6 in 11 real palettes, including Walmart's brand system and Wikipedia's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including BBC's brand system and EA's brand system put Blue beside #2971d6, as the accent. Seen in: BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2971d6: 13 real palettes, including Carrefour's brand system and Intel's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2971d6: 6 real palettes, including NBA's brand system and Webflow's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2971d6: 8 real palettes, including Astro's brand system and Venmo's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #2971d6: 7 real palettes, including Campbell's's brand system and Nissan's brand system, as the supporting colour. Seen in: Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Honda (https://brandsweets.com/colors/brands/honda-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1f56a3 (7.2:1)
- On black (#000000): 4.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2d74d7 (4.59:1); AA: background → #fafafa (4.54:1); AAA: text → #6599e2 (7.21:1)

## Brands using this color

- **Subaru** — secondary #1971d4 (Δ 0.888) — https://brandsweets.com/colors/brands/subaru-com
- **Walmart** — secondary #0071dc (Δ 1.633) — https://brandsweets.com/colors/brands/walmart-com
- **Motorola** — secondary #0e77da (Δ 1.722) — https://brandsweets.com/colors/brands/motorola-com
- **Pizza Hut** — accent #266dcc (Δ 1.828) — https://brandsweets.com/colors/brands/pizzahut-com
- **Chevrolet** — secondary #0077d9 (Δ 1.833) — https://brandsweets.com/colors/brands/chevrolet-com
- **Disney** — primary #0077da (Δ 1.849) — https://brandsweets.com/colors/brands/disney-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2971d6-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2971d6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.