# #296df5

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#296df5`
- RGB: rgb(41, 109, 245)
- HSL: hsl(220, 91%, 56%)
- OKLCH: oklch(0.575 0.215 262.1)
- Relative luminance: 0.18
- Nearest named color: Bluerocratic (#1f66ff, Δ 2.36) — https://brandsweets.com/colors/bluerocratic
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/296df5

## Tints & shades

- Tints (toward white): #3c7af6, #5087f7, #6898f8, #7ba5f9, #8fb3fa, #a2c0fb, #b6cdfc, #cedefd, #e2ebfe, #f5f8ff
- Shades (toward black): #105cf4, #0b52e0, #0947c3, #083eaa, #073592, #062c7a, #052461, #031944, #02102c, #010713

## Harmonies

- Complementary: #f5b129
- Analogous: #29d3f5, #4b29f5
- Triadic: #f5296d, #6df529
- Split-complementary: #f54b29, #d3f529
- Tetradic: #f529d3, #f5b129, #29f54b

## Colors that go with #296df5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #296df5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #296df5 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #296df5 in 10 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including EA's brand system and MongoDB's brand system put Blue beside #296df5, as the supporting colour. Seen in: EA (https://brandsweets.com/colors/brands/ea-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #296df5: 13 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #296df5: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #296df5: 8 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #296df5: 6 real palettes, including Bose's brand system and Nissan's brand system, as the accent. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0a4cd1 (7.08:1)
- On black (#000000): 4.6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6395f8 (7.18:1)

## Brands using this color

- **Rotten Tomatoes** — secondary #326af6 (Δ 0.833) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Webflow** — primary #146cf4 (Δ 1.081) — https://brandsweets.com/colors/brands/webflow-com
- **Ubisoft** — accent #006ef5 (Δ 1.372) — https://brandsweets.com/colors/brands/ubisoft-com
- **EA** — accent #0070f3 (Δ 1.463) — https://brandsweets.com/colors/brands/ea-com
- **Vercel** — accent #0070f3 (Δ 1.463) — https://brandsweets.com/colors/brands/vercel
- **Fivetran blue** — primary #346cec (Δ 1.488) — https://brandsweets.com/colors/brands/fivetran-com
- **Elastic** — accent #0d6efd (Δ 1.559) — https://brandsweets.com/colors/brands/elastic-co
- **GEICO** — secondary #026df1 (Δ 1.562) — https://brandsweets.com/colors/brands/geico-com
- **MongoDB** — secondary #006cfa (Δ 1.631) — https://brandsweets.com/colors/brands/mongodb-com
- **BBC** — secondary #0071f1 (Δ 1.658) — https://brandsweets.com/colors/brands/bbc-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/296df5-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#296df5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.