# #296563

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#296563`
- RGB: rgb(41, 101, 99)
- HSL: hsl(178, 42%, 28%)
- OKLCH: oklch(0.467 0.062 192.3)
- Relative luminance: 0.1068
- Nearest named color: Aqua Obscura (#05696b, Δ 1.936) — https://brandsweets.com/colors/aqua-obscura
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/296563

## Tints & shades

- Tints (toward white): #347f7c, #3e9895, #48b1ae, #60bebb, #79c8c6, #92d3d0, #acdddb, #c5e7e6, #def2f1, #f8fcfc
- Shades (toward black): #265e5c, #225352, #1f4c4b, #1b4140, #183a39, #153332, #102827, #0d2120, #091615, #060e0e

## Harmonies

- Complementary: #65292b
- Analogous: #296545, #294965
- Triadic: #632965, #656329
- Split-complementary: #652949, #654529
- Tetradic: #452965, #65292b, #496529

## Colors that go with #296563

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: complementary] — Crimson sits directly opposite #296563 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #296563: 4 real palettes, including Alpine and Open House, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #296563, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #296563: 4 real palettes, including Desert Road and Clay & Linen, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #296563: 10 real palettes, including HP's brand system and The New York Times's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #296563 in 5 real palettes, including Fireside and Mid-Century, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #296563 in 5 real palettes, including Undergrowth and Console Light, as the lead colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Console Light (https://brandsweets.com/palettes/technical#console-light), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/mediumseagreen
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #296563: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #265e5c (7.4:1)
- On black (#000000): 3.14:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #358280 (4.66:1); AA: background → #d4d4d4 (4.52:1); AAA: text → #44a7a3 (7.3:1)

## Brands using this color

- **Pampers** — accent #0a6365 (Δ 1.896) — https://brandsweets.com/colors/brands/pampers-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/296563-a2bcbe-d45999-1f282d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#296563" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.