# #2964fa

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2964fa`
- RGB: rgb(41, 100, 250)
- HSL: hsl(223, 95%, 57%)
- OKLCH: oklch(0.562 0.232 263.9)
- Relative luminance: 0.1649
- Nearest named color: Bluerocratic (#1f66ff, Δ 0.948) — https://brandsweets.com/colors/bluerocratic
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2964fa

## Tints & shades

- Tints (toward white): #3d73fa, #5181fb, #658ffb, #799efc, #92b0fc, #a5befd, #b9cdfd, #cddbfe, #e1e9fe, #f5f8ff
- Shades (toward black): #1052f9, #0645e5, #053ecc, #0536b3, #042f9a, #03267c, #031e63, #02174b, #010e2d, #010614

## Harmonies

- Complementary: #fabe29
- Analogous: #29ccfa, #5629fa
- Triadic: #fa2964, #64fa29
- Split-complementary: #fa5629, #ccfa29
- Tetradic: #fa29cc, #fabe29, #29fa56

## Colors that go with #2964fa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2964fa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2964fa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #2964fa in 7 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Dropbox's brand system and MongoDB's brand system put Blue beside #2964fa, as the accent. Seen in: Dropbox (https://brandsweets.com/colors/brands/dropbox-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Signal (https://brandsweets.com/colors/brands/signal-org). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2964fa: 12 real palettes, including Behance's brand system and Nivea's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2964fa: 6 real palettes, including Roblox's brand system and Webflow's brand system, as the supporting colour. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2964fa: 6 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #2964fa: 7 real palettes, including OnePlus's brand system and ASUS's brand system, as the supporting colour. Seen in: OnePlus (https://brandsweets.com/colors/brands/oneplus-com), ASUS (https://brandsweets.com/colors/brands/asus-com), PostHog (https://brandsweets.com/colors/brands/posthog-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0645e5 (7.02:1)
- On black (#000000): 4.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #336bfa (4.62:1); AA: background → #f7f7f7 (4.56:1); AAA: text → #6a93fb (7.18:1)

## Brands using this color

- **Docker** — secondary #2560ff (Δ 1.208) — https://brandsweets.com/colors/brands/docker-com
- **OnePlus** — accent #2660f5 (Δ 1.248) — https://brandsweets.com/colors/brands/oneplus-com
- **Behance** — primary #1769ff (Δ 1.421) — https://brandsweets.com/colors/brands/behance-net
- **IBM** — secondary #0f62fe (Δ 1.47) — https://brandsweets.com/colors/brands/ibm-com
- **Yahoo** — accent #0f69ff (Δ 1.532) — https://brandsweets.com/colors/brands/yahoo-com
- **WWE** — accent #0166ff (Δ 1.556) — https://brandsweets.com/colors/brands/wwe-com
- **Roblox** — primary #345cfc (Δ 1.742) — https://brandsweets.com/colors/brands/roblox-com
- **Rotten Tomatoes** — secondary #326af6 (Δ 1.746) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **IBM** — accent #0062fe (Δ 1.772) — https://brandsweets.com/colors/brands/ibm-com
- **Nivea** — secondary #0f60ff (Δ 1.795) — https://brandsweets.com/colors/brands/nivea-com
- **Wayfair** — secondary #1364f1 (Δ 1.799) — https://brandsweets.com/colors/brands/wayfair-com
- **Square** — primary #006aff (Δ 1.823) — https://brandsweets.com/colors/brands/squareup-com
- **Square** — accent #006aff (Δ 1.823) — https://brandsweets.com/colors/brands/squareup-com
- **Toyota** — accent #145fff (Δ 1.835) — https://brandsweets.com/colors/brands/toyota-com
- **Cisco** — secondary #0a60ff (Δ 1.893) — https://brandsweets.com/colors/brands/cisco-com
- **Dropbox** — secondary #0061fe (Δ 1.896) — https://brandsweets.com/colors/brands/dropbox-com
- **Dropbox** — primary #0061ff (Δ 1.936) — https://brandsweets.com/colors/brands/dropbox-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2964fa-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2964fa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.