# #2964db

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2964db`
- RGB: rgb(41, 100, 219)
- HSL: hsl(220, 71%, 51%)
- OKLCH: oklch(0.536 0.193 262.2)
- Relative luminance: 0.147
- Nearest named color: Royal Blue (#4169e1, Δ 2.768) — https://brandsweets.com/colors/royalblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2964db

## Tints & shades

- Tints (toward white): #3f74de, #5181e1, #6691e5, #7ca0e9, #92b0ed, #a3bdef, #b9cdf3, #cfdcf7, #e0e9fa, #f6f9fe
- Shades (toward black): #225ac9, #1f52b7, #1b48a1, #183e8c, #15377a, #112d64, #0d234e, #0a1939, #071227, #030811

## Harmonies

- Complementary: #dba029
- Analogous: #29bddb, #4729db
- Triadic: #db2964, #64db29
- Split-complementary: #db4729, #bddb29
- Tetradic: #db29bd, #dba029, #29db47

## Colors that go with #2964db

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2964db: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #2964db in 9 real palettes, including NBA's brand system and Wikipedia's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Headspace's brand system and BBC's brand system put Blue beside #2964db, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2964db: 14 real palettes, including Unilever's brand system and Nokia's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2964db: 7 real palettes, including NBA's brand system and Webflow's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #2964db in 17 real palettes, including Foot Locker's brand system and Pizza Hut's brand system, as the supporting colour. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Chase (https://brandsweets.com/colors/brands/chase-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2964db: 7 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #2964db's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Discover (https://brandsweets.com/colors/brands/discover-com), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.33:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1f52b7 (7.12:1)
- On black (#000000): 3.94:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3b71de (4.6:1); AA: background → #ededed (4.55:1); AAA: text → #6b94e6 (7:1)

## Brands using this color

- **HashiCorp** — primary #2264d6 (Δ 0.92) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 0.92) — https://brandsweets.com/colors/brands/hashicorp-com
- **Loom** — primary #1868db (Δ 1.178) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 1.178) — https://brandsweets.com/colors/brands/loom-com
- **GitHub** — accent #0969da (Δ 1.639) — https://brandsweets.com/colors/brands/github
- **Fitbit** — secondary #1967d2 (Δ 1.819) — https://brandsweets.com/colors/brands/fitbit-com
- **NBA** — secondary #0268d6 (Δ 1.876) — https://brandsweets.com/colors/brands/nba-com
- **Foot Locker** — accent #036ad8 (Δ 1.959) — https://brandsweets.com/colors/brands/footlocker-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2964db-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2964db" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.