# #295989

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#295989`
- RGB: rgb(41, 89, 137)
- HSL: hsl(210, 54%, 35%)
- OKLCH: oklch(0.454 0.095 250.7)
- Relative luminance: 0.0942
- Nearest named color: Beyond the Sea (#005784, Δ 2.531) — https://brandsweets.com/colors/beyond-the-sea
- Moods: cool, modern
- Page: https://brandsweets.com/colors/295989

## Tints & shades

- Tints (toward white): #3069a1, #387abc, #4a8ac9, #6299d0, #7dabd8, #95badf, #adc9e6, #c4d9ed, #e0ebf6, #f7fafd
- Shades (toward black): #26527e, #224a72, #1e4266, #1b3b5a, #17334f, #13293f, #0f2133, #0c1a27, #08121b, #050a10

## Harmonies

- Complementary: #895929
- Analogous: #298989, #292989
- Triadic: #892959, #598929
- Split-complementary: #892929, #898929
- Tetradic: #892989, #895929, #298929

## Colors that go with #295989

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #295989: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Amazon (https://brandsweets.com/colors/brands/amazon-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #295989 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #295989 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #295989 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #295989 in 5 real palettes, including McDonald's's brand system and Warner Bros.'s brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #295989, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #295989: 7 real palettes, including AT&T's brand system and Campbell's's brand system, as the accent. Seen in: AT&T (https://brandsweets.com/colors/brands/att-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #295989 in 5 real palettes, including Open House and Sapphire & Gold, as the accent. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.28:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.88:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #3778b9 (4.55:1); AA: background → #cccccc (4.53:1); AAA: text → #669cd1 (7.24:1); AAA: background → #fcfcfc (7.1:1)

## Brands using this color

- **Motorola** — accent #0d5c91 (Δ 1.93) — https://brandsweets.com/colors/brands/motorola-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/295989-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#295989" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.