# #294eae

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#294eae`
- RGB: rgb(41, 78, 174)
- HSL: hsl(223, 62%, 42%)
- OKLCH: oklch(0.456 0.159 264.8)
- Relative luminance: 0.0898
- Nearest named color: Blasphemous Blue (#3356aa, Δ 2.613) — https://brandsweets.com/colors/blasphemous-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/294eae

## Tints & shades

- Tints (toward white): #2f5ac6, #3d67d1, #567ad7, #6a8bdc, #839ee2, #9cb1e8, #b1c2ed, #c9d5f2, #dee5f7, #f7f9fd
- Shades (toward black): #25479d, #213f8c, #1e3a80, #1a3270, #162b5f, #12234e, #0f1c3e, #0c1632, #080f21, #040711

## Harmonies

- Complementary: #ae8829
- Analogous: #2991ae, #4529ae
- Triadic: #ae294e, #4eae29
- Split-complementary: #ae4529, #91ae29
- Tetradic: #ae2991, #ae8829, #29ae45

## Colors that go with #294eae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #294eae: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #294eae — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #294eae's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #294eae in 6 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #294eae, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #294eae: 5 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #294eae in 15 real palettes, including Walgreens's brand system and Chase's brand system, as the lead colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Chase (https://brandsweets.com/colors/brands/chase-com), Costco (https://brandsweets.com/colors/brands/costco-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #294eae: 4 real palettes, including Venmo's brand system and Kraken's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.51:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.8:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4971d4 (4.6:1); AA: background → #c9c9c9 (4.54:1); AAA: text → #7794df (7.09:1); AAA: background → #f7f7f7 (7.01:1)

## Brands using this color

- **Airtable** — primary #254fad (Δ 0.431) — https://brandsweets.com/colors/brands/airtable-com
- **Panasonic** — accent #1953b4 (Δ 1.717) — https://brandsweets.com/colors/brands/panasonic-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/294eae-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#294eae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.