# #294c01

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#294c01`
- RGB: rgb(41, 76, 1)
- HSL: hsl(88, 97%, 15%)
- OKLCH: oklch(0.375 0.105 133.1)
- Relative luminance: 0.0564
- Nearest named color: Treetop Cathedral (#2f4a15, Δ 1.99) — https://brandsweets.com/colors/treetop-cathedral
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/294c01

## Tints & shades

- Tints (toward white): #3e7402, #57a102, #6dc903, #82f104, #98fc27, #acfc4f, #bffd77, #d2fea0, #e7fecd, #fafff5
- Shades (toward black): #264601, #234101, #213c01, #1e3701, #1b3201, #162801, #132301, #101e00, #0e1900, #0b1400

## Harmonies

- Complementary: #24014b
- Analogous: #4b4901, #044b01
- Triadic: #01294b, #4b0129
- Split-complementary: #01044b, #49014b
- Tetradic: #014b49, #24014b, #4b0104

## Colors that go with #294c01

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 5 real palettes, including Rolex's brand system and Instacart's brand system put Blue beside #294c01, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #294c01 in 5 real palettes, including CircleCI's brand system and Chime's brand system, as the supporting colour. Seen in: CircleCI (https://brandsweets.com/colors/brands/circleci-com), Chime (https://brandsweets.com/colors/brands/chime-com), Neon (https://brandsweets.com/colors/brands/neon-tech), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/emerald-green
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #294c01: 5 real palettes, including Pine & Birch and Garden Wedding, as the supporting colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Stone (https://brandsweets.com/palettes/neutral#stone), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/sage-green
- **Taupe** #483c32 [pool] — Taupe is paired with #294c01 in 7 real palettes, including Squarespace's brand system and Pine & Birch, as the lead colour. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Chobani (https://brandsweets.com/colors/brands/chobani-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/taupe
- **Dark Orchid** #9932cc [harmony: complementary] — Dark Orchid sits directly opposite #294c01 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkorchid
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Garden Wedding and Nursery put Blush Pink beside #294c01, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #294c01 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Cream** #fffdd0 [role] — Cream is the surface #294c01 wants: a warm off-white that shares its undertone, so #294c01 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.87:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.13:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #478302 (4.52:1); AA: background → #b0b0b0 (4.55:1); AAA: text → #5cab03 (7.28:1); AAA: background → #dbdbdb (7.13:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/294c01-aebea2-4e51df-212d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#294c01" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.