# #29476a

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#29476a`
- RGB: rgb(41, 71, 106)
- HSL: hsl(212, 44%, 29%)
- OKLCH: oklch(0.392 0.07 253.3)
- Relative luminance: 0.0602
- Nearest named color: Black Turmeric (#2c4364, Δ 1.406) — https://brandsweets.com/colors/black-turmeric
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/29476a

## Tints & shades

- Tints (toward white): #335984, #3d6a9e, #477cb8, #618ec2, #7ba1cc, #91b0d4, #abc3de, #c4d5e8, #dee7f2, #f8fafc
- Shades (toward black): #274363, #223b58, #1f3651, #1b2f46, #182a3e, #142333, #111e2c, #0d1621, #0a111a, #060a0f

## Harmonies

- Complementary: #6a4c29
- Analogous: #29686a, #2c296a
- Triadic: #6a2948, #486a29
- Split-complementary: #6a2c29, #686a29
- Tetradic: #6a2968, #6a4c29, #296a2c

## Colors that go with #29476a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: analogous] — Teal is #29476a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 8 real palettes, including Alaska Airlines's brand system and Jeep's brand system put Blue beside #29476a, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #29476a: 5 real palettes, including Paper & Pine and Dusk, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #29476a: 4 real palettes, including Desert Road and Dusk, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Dusk (https://brandsweets.com/palettes/cool#dusk), Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #29476a in 9 real palettes, including Codecademy's brand system and Marvel's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #29476a: 18 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #29476a in 4 real palettes, including Docker's brand system and Neon's brand system, as the accent. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Neon (https://brandsweets.com/colors/brands/neon-tech), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Chime (https://brandsweets.com/colors/brands/chime-com). — https://brandsweets.com/colors/emerald-green
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #29476a: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.53:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4577b0 (4.52:1); AA: background → #b3b3b3 (4.54:1); AAA: text → #7099c7 (7.07:1); AAA: background → #dedede (7.08:1)

## Brands using this color

- **Microsoft** — secondary #2a446f (Δ 1.409) — https://brandsweets.com/colors/brands/microsoft-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/29476a-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#29476a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.