# #29467f

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#29467f`
- RGB: rgb(41, 70, 127)
- HSL: hsl(220, 51%, 33%)
- OKLCH: oklch(0.403 0.102 262.4)
- Relative luminance: 0.0638
- Nearest named color: Blue Funk (#2d4470, Δ 2.508) — https://brandsweets.com/colors/blue-funk
- Moods: cool, modern
- Page: https://brandsweets.com/colors/29467f

## Tints & shades

- Tints (toward white): #32559a, #3961b1, #4a73c4, #6185cc, #7c9ad5, #93abdc, #aec0e5, #c5d2ec, #e0e7f5, #f7f9fd
- Shades (toward black): #253f74, #223968, #1e335c, #1a2c51, #182849, #14223e, #101c32, #0c1527, #090f1b, #05080f

## Harmonies

- Complementary: #7f6229
- Analogous: #29717f, #38297f
- Triadic: #7f2946, #467f29
- Split-complementary: #7f3829, #717f29
- Tetradic: #7f2971, #7f6229, #297f38

## Colors that go with #29467f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #29467f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Plaid (https://brandsweets.com/colors/brands/plaid-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including CVS's brand system and Alaska Airlines's brand system put Blue beside #29467f, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #29467f in 11 real palettes, including Walgreens's brand system and Codecademy's brand system, as the lead colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #29467f: 17 real palettes, including Unilever's brand system and Hasbro's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 19 real palettes, including First Snow and Microsoft's brand system put Midnight Blue beside #29467f, as that palette's text colour. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #29467f in 5 real palettes, including NASA's brand system and Tumblr's brand system, as the supporting colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Tide (https://brandsweets.com/colors/brands/tide-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com). — https://brandsweets.com/colors/orangered
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #29467f: 6 real palettes, including First Snow and Glacier, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Glacier (https://brandsweets.com/palettes/cool#glacier), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #29467f: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.22:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.28:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4a73c4 (4.54:1); AA: background → #b8b8b8 (4.65:1); AAA: text → #7897d3 (7.17:1); AAA: background → #e3e3e3 (7.19:1)

## Curated palettes containing it

- **First Snow** (winter, cool, light, minimal) — #2b4c7e, #8fa8c8, #c9d6e3, #fbfcfe, #14213d — Ice blue on snow-white with a deep navy — the quietest winter palette; everything is a tint of one cold hue. — tool: https://brandsweets.com/palettes/new/2b4c7e-8fa8c8-c9d6e3-fbfcfe-14213d — collection: https://brandsweets.com/palettes/winter

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/29467f-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#29467f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.