# #294656

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#294656`
- RGB: rgb(41, 70, 86)
- HSL: hsl(201, 35%, 25%)
- OKLCH: oklch(0.378 0.044 233.8)
- Relative luminance: 0.0552
- Nearest named color: Charcoal (#36454f, Δ 1.892) — https://brandsweets.com/colors/charcoal
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/294656

## Tints & shades

- Tints (toward white): #355a6e, #42718a, #4e84a2, #6196b3, #7ca8c0, #94b8cc, #acc8d7, #c4d8e3, #e0eaf0, #f8fafc
- Shades (toward black): #26414f, #233b48, #1f3641, #1c303b, #192a34, #142229, #111c22, #0d171c, #0a1115, #070b0e

## Harmonies

- Complementary: #563929
- Analogous: #29564f, #293056
- Triadic: #562946, #465629
- Split-complementary: #562930, #564f29
- Tetradic: #4f2956, #563929, #305629

## Colors that go with #294656

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #294656's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #294656's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #294656 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 9 real palettes, including Jeep's brand system and Alaska Airlines's brand system put Blue beside #294656, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Nursery and Garden Wedding put Blush Pink beside #294656, as the lead colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #294656: 5 real palettes, including Paper & Pine and Clean Beauty, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #294656: 5 real palettes, including Notion's brand system and Desert Road. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #294656: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.98:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.1:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #497c97 (4.61:1); AA: background → #b0b0b0 (4.6:1); AAA: text → #6b9db8 (7.14:1); AAA: background → #d9d9d9 (7.07:1)

## Brands using this color

- **Auth0** — secondary #27455c (Δ 1.202) — https://brandsweets.com/colors/brands/auth0-com
- **Hinge** — secondary #27455c (Δ 1.202) — https://brandsweets.com/colors/brands/hinge-co
- **Jack Daniel's** — secondary #27455c (Δ 1.202) — https://brandsweets.com/colors/brands/jackdaniels-com
- **Lamborghini** — accent #27455c (Δ 1.202) — https://brandsweets.com/colors/brands/lamborghini-com
- **Puma** — accent #27455c (Δ 1.202) — https://brandsweets.com/colors/brands/puma-com
- **Stanley** — accent #27455c (Δ 1.202) — https://brandsweets.com/colors/brands/stanley1913-com
- **Starlink** — primary #27455c (Δ 1.202) — https://brandsweets.com/colors/brands/starlink-com
- **Zoom** — accent #27455c (Δ 1.202) — https://brandsweets.com/colors/brands/zoom-us
- **IHG** — accent #1f4456 (Δ 1.344) — https://brandsweets.com/colors/brands/ihg-com
- **Codecademy** — primary #1c4454 (Δ 1.63) — https://brandsweets.com/colors/brands/codecademy-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/294656-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#294656" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.