# #293c51

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#293c51`
- RGB: rgb(41, 60, 81)
- HSL: hsl(212, 33%, 24%)
- OKLCH: oklch(0.35 0.044 251.6)
- Relative luminance: 0.043
- Nearest named color: Capital Blue (#1a4157, Δ 2.1) — https://brandsweets.com/colors/capital-blue
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/293c51

## Tints & shades

- Tints (toward white): #354d69, #436184, #4f739c, #6387b0, #7b99bc, #92acc8, #aec0d6, #c5d3e2, #e0e8f0, #f8fafc
- Shades (toward black): #26374b, #223244, #1f2d3d, #1b2836, #18232f, #151e29, #111922, #0e141b, #0a0f14, #070a0e

## Harmonies

- Complementary: #513f29
- Analogous: #295051, #2a2951
- Triadic: #51293c, #3c5129
- Split-complementary: #512a29, #505129
- Tetradic: #512950, #513f29, #29512a

## Colors that go with #293c51

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony, pool: split] — Dark Olive Green is a split-complement of #293c51: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Teal** #008080 [harmony, pool: analogous] — Teal is #293c51's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), N26 (https://brandsweets.com/colors/brands/n26-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #293c51 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #293c51 in 5 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Jeep's brand system and Alaska Airlines's brand system put Blue beside #293c51, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Rain Garden put Blush Pink beside #293c51, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #293c51 in 4 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #293c51: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.29:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.86:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5278a3 (4.57:1); AA: background → #a6a6a6 (4.64:1); AAA: text → #7b99bc (7.12:1); AAA: background → #cccccc (7.03:1)

## Brands using this color

- **Blizzard** — secondary #323a48 (Δ 1.865) — https://brandsweets.com/colors/brands/blizzard-com
- **Tumblr** — primary #304058 (Δ 1.97) — https://brandsweets.com/colors/brands/tumblr-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/293c51-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#293c51" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.