# #29316a

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#29316a`
- RGB: rgb(41, 49, 106)
- HSL: hsl(233, 44%, 29%)
- OKLCH: oklch(0.339 0.099 273.9)
- Relative luminance: 0.0371
- Nearest named color: Atlantic Navy (#13336f, Δ 2.586) — https://brandsweets.com/colors/atlantic-navy
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/29316a

## Tints & shades

- Tints (toward white): #333d84, #3d499e, #4754b8, #616cc2, #7b84cc, #9199d4, #abb1de, #c4c8e8, #dee0f2, #f8f8fc
- Shades (toward black): #272e63, #222958, #1f2551, #1b2046, #181d3e, #141833, #11142c, #0d0f21, #0a0c1a, #06070f

## Harmonies

- Complementary: #6a6329
- Analogous: #29526a, #42296a
- Triadic: #6a2931, #316a29
- Split-complementary: #6a4229, #526a29
- Tetradic: #6a2952, #6a6329, #296a42

## Colors that go with #29316a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #29316a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Dark Olive Green** #556b2f [harmony, pool: complementary] — Dark Olive Green sits directly opposite #29316a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com). — https://brandsweets.com/colors/darkolivegreen
- **Blue** #0000ff [pool] — 10 real palettes, including Alaska Airlines's brand system and Sketch's brand system put Blue beside #29316a, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Rain Garden and Garden Wedding put Blush Pink beside #29316a, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #29316a: 6 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #29316a: 4 real palettes, including Purina Pro Plan's brand system and Blue Mono, as the accent. Seen in: Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Unilever (https://brandsweets.com/colors/brands/unilever-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #29316a in 10 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #29316a: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.06:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.74:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6570c3 (4.66:1); AA: background → #9e9e9e (4.5:1); AAA: text → #8992d1 (7.1:1); AAA: background → #c7c7c7 (7.13:1)

## Brands using this color

- **Marvel** — secondary #223364 (Δ 1.566) — https://brandsweets.com/colors/brands/marvel-com
- **Casper Sleep** — accent #1e306e (Δ 1.684) — https://brandsweets.com/colors/brands/casper-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/29316a-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#29316a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.