# #28c7cc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#28c7cc`
- RGB: rgb(40, 199, 204)
- HSL: hsl(182, 67%, 48%)
- OKLCH: oklch(0.756 0.122 198.3)
- Relative luminance: 0.4566
- Nearest named color: darkturquoise (#00ced1, Δ 1.873) — https://brandsweets.com/colors/darkturquoise
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/28c7cc

## Tints & shades

- Tints (toward white): #37d2d7, #4cd7dc, #61dce0, #77e0e4, #8ce5e8, #a1eaec, #b7eff1, #ccf4f5, #e1f8f9, #f6fdfd
- Shades (toward black): #25b6bb, #21a2a6, #1d9195, #197c80, #166c6f, #135b5e, #0e4648, #0b3637, #072122, #031111

## Harmonies

- Complementary: #cc2e28
- Analogous: #28cc80, #2875cc
- Triadic: #cc28c7, #c7cc28
- Split-complementary: #cc2875, #cc8028
- Tetradic: #8028cc, #cc2e28, #75cc28

## Colors that go with #28c7cc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #28c7cc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Warp's brand system put Blue beside #28c7cc, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Uber (https://brandsweets.com/colors/brands/uber-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #28c7cc: 4 real palettes, including UEFA's brand system and Coca-Cola's brand system, as the accent. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #28c7cc: 5 real palettes, including Patreon's brand system and Figma's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Opensea (https://brandsweets.com/colors/brands/opensea-io), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Confluent's brand system and Ford's brand system put Midnight Blue beside #28c7cc, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Ford (https://brandsweets.com/colors/brands/ford-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #28c7cc in 7 real palettes, including Confluent's brand system and Khan Academy's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Docker (https://brandsweets.com/colors/brands/docker-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #28c7cc: 4 real palettes, including Deep Water and Astro's brand system, as the supporting colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Light Coral** #f08080 [harmony: complementary] — Light Coral sits directly opposite #28c7cc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/lightcoral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.07:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1a8084 (4.7:1); AA: background → #454545 (4.63:1); AAA: text → #135f62 (7.39:1); AAA: background → #292929 (7.02:1)
- On black (#000000): 10.13:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Canva** — primary #00c4cc (Δ 1.23) — https://brandsweets.com/colors/brands/canva-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/28c7cc-a2babe-d45990-1f272d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#28c7cc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.