# #28bdb6

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#28bdb6`
- RGB: rgb(40, 189, 182)
- HSL: hsl(177, 65%, 45%)
- OKLCH: oklch(0.724 0.118 189.9)
- Relative luminance: 0.4022
- Nearest named color: Emerald Bliss (#4cbdac, Δ 2.082) — https://brandsweets.com/colors/emerald-bliss
- Moods: vivid
- Page: https://brandsweets.com/colors/28bdb6

## Tints & shades

- Tints (toward white): #2dd2ca, #46d8d0, #5bdcd6, #70e1db, #89e6e1, #9eeae7, #b3efec, #c8f3f1, #e2f9f8, #f7fdfd
- Shades (toward black): #25ada6, #219c96, #1d8b85, #1a7a75, #166965, #125451, #0e4341, #0b3231, #072220, #041110

## Harmonies

- Complementary: #bd2830
- Analogous: #28bd6b, #287abd
- Triadic: #b628bd, #bdb628
- Split-complementary: #bd287a, #bd6b28
- Tetradic: #6b28bd, #bd2830, #7abd28

## Colors that go with #28bdb6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #28bdb6: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), N26 (https://brandsweets.com/colors/brands/n26-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Unity's brand system put Blue beside #28bdb6, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Unity (https://brandsweets.com/colors/brands/unity-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #28bdb6 in 4 real palettes, including Riot Games's brand system and Diner, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Diner (https://brandsweets.com/palettes/vivid#diner), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Confluent's brand system and Ford's brand system put Midnight Blue beside #28bdb6, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Crayon Box and Lido put Mustard Yellow beside #28bdb6, as the accent. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Lido (https://brandsweets.com/palettes/vivid#lido), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #28bdb6 in 5 real palettes, including Khan Academy's brand system and Confluent's brand system, as the accent. Seen in: Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Confluent (https://brandsweets.com/colors/brands/confluent-io), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #28bdb6: 4 real palettes, including Deep Water and Fintech Trust, as the supporting colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/steelblue
- **Light Coral** #f08080 [harmony: complementary] — Light Coral sits directly opposite #28bdb6 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/lightcoral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.32:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1c827d (4.63:1); AA: background → #3d3d3d (4.68:1); AAA: text → #15615d (7.24:1); AAA: background → #1f1f1f (7.1:1)
- On black (#000000): 9.04:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Netlify** — primary #04bcbc (Δ 1.187) — https://brandsweets.com/colors/brands/netlify-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/28bdb6-a2bcbe-d4599b-1f282d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#28bdb6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.