# #28bbbd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#28bbbd`
- RGB: rgb(40, 187, 189)
- HSL: hsl(181, 65%, 45%)
- OKLCH: oklch(0.721 0.115 196.3)
- Relative luminance: 0.3967
- Nearest named color: Emerald Bliss (#4cbdac, Δ 3.084) — https://brandsweets.com/colors/emerald-bliss
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/28bbbd

## Tints & shades

- Tints (toward white): #2dd0d2, #46d5d8, #5bdadc, #70dfe1, #89e4e6, #9ee9ea, #b3eeef, #c8f3f3, #e2f8f9, #f7fdfd
- Shades (toward black): #25aaad, #219a9c, #1d898b, #1a787a, #166869, #125354, #0e4243, #0b3232, #072122, #041111

## Harmonies

- Complementary: #bd2b28
- Analogous: #28bd75, #2870bd
- Triadic: #bd28bb, #bbbd28
- Split-complementary: #bd2870, #bd7528
- Tetradic: #7528bd, #bd2b28, #70bd28

## Colors that go with #28bbbd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #28bbbd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), N26 (https://brandsweets.com/colors/brands/n26-com), Lido (https://brandsweets.com/palettes/vivid#lido), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Unity's brand system put Blue beside #28bbbd, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Unity (https://brandsweets.com/colors/brands/unity-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #28bbbd in 4 real palettes, including Riot Games's brand system and Diner, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Diner (https://brandsweets.com/palettes/vivid#diner), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #28bbbd: 5 real palettes, including Coca-Cola's brand system and Open House, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house), UEFA (https://brandsweets.com/colors/brands/uefa-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #28bbbd: 5 real palettes, including Unity's brand system and Patreon's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Confluent's brand system and Ford's brand system put Midnight Blue beside #28bbbd, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Crayon Box and Lido put Mustard Yellow beside #28bbbd, as the accent. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Lido (https://brandsweets.com/palettes/vivid#lido), Diner (https://brandsweets.com/palettes/vivid#diner), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Light Coral** #f08080 [harmony: complementary] — Light Coral sits directly opposite #28bbbd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/lightcoral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1c8182 (4.65:1); AA: background → #3d3d3d (4.62:1); AAA: text → #156061 (7.3:1); AAA: background → #1f1f1f (7.01:1)
- On black (#000000): 8.93:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Netlify** — primary #04bcbc (Δ 0.784) — https://brandsweets.com/colors/brands/netlify-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/28bbbd-a2babe-d45992-1f272d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#28bbbd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.