# #28ab17

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#28ab17`
- RGB: rgb(40, 171, 23)
- HSL: hsl(113, 76%, 38%)
- OKLCH: oklch(0.647 0.207 141.7)
- Relative luminance: 0.2964
- Nearest named color: Always Greener Grass (#11aa00, Δ 1.106) — https://brandsweets.com/colors/always-greener-grass
- Moods: vivid
- Page: https://brandsweets.com/colors/28ab17

## Tints & shades

- Tints (toward white): #2fc51b, #35e01f, #4de43a, #66e854, #7eeb6f, #96ef8a, #aef3a5, #c6f6c0, #dffadb, #f7fef6
- Shades (toward black): #259d15, #218b13, #1e7e11, #1a6c0f, #165e0d, #13510b, #0f3f09, #0c3107, #071f04, #041202

## Harmonies

- Complementary: #9917ab
- Analogous: #72ab17, #17ab50
- Triadic: #1728ab, #ab1728
- Split-complementary: #5017ab, #ab1772
- Tetradic: #1772ab, #9917ab, #ab5017

## Colors that go with #28ab17

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Spotify's brand system and Minecraft's brand system put Blue beside #28ab17, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Instacart (https://brandsweets.com/colors/brands/instacart-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #28ab17 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Spline (https://brandsweets.com/colors/brands/spline-design), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Taupe** #483c32 [pool] — Taupe is paired with #28ab17 in 8 real palettes, including Obsidian's brand system and Meadow, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow), Acer (https://brandsweets.com/colors/brands/acer-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #28ab17 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Purple** #9370db [harmony, pool: split] — Medium Purple is a split-complement of #28ab17: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #28ab17: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #28ab17 in 3 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Deep Pink** #ff1493 [harmony: split] — Deep Pink is a split-complement of #28ab17: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #208712 (4.63:1); AA: background → #2b2b2b (4.67:1); AAA: text → #18670e (7.03:1)
- On black (#000000): 6.93:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2aaf18 (7.24:1)

## Brands using this color

- **Prada** — accent #10a70d (Δ 1.541) — https://brandsweets.com/colors/brands/prada-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/28ab17-a2bea2-884edf-1f2d24-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#28ab17" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.