# #28a494

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#28a494`
- RGB: rgb(40, 164, 148)
- HSL: hsl(172, 61%, 40%)
- OKLCH: oklch(0.65 0.107 182.1)
- Relative luminance: 0.2914
- Nearest named color: Hobgoblin (#01ad8f, Δ 3.056) — https://brandsweets.com/colors/hobgoblin
- Moods: vivid
- Page: https://brandsweets.com/colors/28a494

## Tints & shades

- Tints (toward white): #2ebdaa, #3acfbb, #4ed4c2, #67dacb, #80e0d3, #98e6dc, #b1ece4, #c6f1eb, #def7f4, #f7fdfc
- Shades (toward black): #249485, #21877a, #1d776b, #1a6b60, #165a51, #124a42, #0f3e37, #0b2d29, #08211e, #04100f

## Harmonies

- Complementary: #a42838
- Analogous: #28a455, #2877a4
- Triadic: #9428a4, #a49428
- Split-complementary: #a42877, #a45528
- Tetradic: #5528a4, #a42838, #77a428

## Colors that go with #28a494

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #28a494: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), N26 (https://brandsweets.com/colors/brands/n26-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #28a494: 5 real palettes, including Clean Beauty and Wellness, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness), Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #28a494 in 6 real palettes, including Diner and DuckDuckGo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #28a494: 8 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Tide Pool and Fintech Trust put Midnight Blue beside #28a494, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #28a494 in 8 real palettes, including Khan Academy's brand system and Confluent's brand system, as the accent. Seen in: Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Confluent (https://brandsweets.com/colors/brands/confluent-io), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #28a494: 4 real palettes, including Fintech Trust and Olympics's brand system, as the supporting colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Olympics (https://brandsweets.com/colors/brands/olympics-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/steelblue
- **Deep Pink** #ff1493 [harmony: complementary] — Deep Pink sits directly opposite #28a494 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #208376 (4.6:1); AA: background → #2b2b2b (4.6:1); AAA: text → #186359 (7.08:1)
- On black (#000000): 6.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #29a897 (7.14:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/28a494-a2bebe-d459a5-1f292d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#28a494" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.