# #28a48d

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#28a48d`
- RGB: rgb(40, 164, 141)
- HSL: hsl(169, 61%, 40%)
- OKLCH: oklch(0.647 0.11 176.9)
- Relative luminance: 0.2893
- Nearest named color: Herbal (#29ab87, Δ 2.538) — https://brandsweets.com/colors/herbal
- Moods: vivid
- Page: https://brandsweets.com/colors/28a48d

## Tints & shades

- Tints (toward white): #2ebda3, #3acfb4, #4ed4bc, #67dac5, #80e0ce, #98e6d8, #b1ece1, #c6f1e9, #def7f2, #f7fdfc
- Shades (toward black): #24947f, #218775, #1d7767, #1a6b5c, #165a4e, #124a40, #0f3e35, #0b2d27, #08211c, #04100e

## Harmonies

- Complementary: #a4283f
- Analogous: #28a44f, #287da4
- Triadic: #8d28a4, #a48d28
- Split-complementary: #a4287d, #a44f28
- Tetradic: #4f28a4, #a4283f, #7da428

## Colors that go with #28a48d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #28a48d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), N26 (https://brandsweets.com/colors/brands/n26-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Unity's brand system and Canva's brand system put Blue beside #28a48d, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Canva (https://brandsweets.com/colors/brands/canva-com), Kia (https://brandsweets.com/colors/brands/kia-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #28a48d: 4 real palettes, including Clean Beauty and Wellness, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness), Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #28a48d: 4 real palettes, including Arctic and Canva's brand system, as the accent. Seen in: Arctic (https://brandsweets.com/palettes/clean#arctic), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #28a48d in 6 real palettes, including Diner and DuckDuckGo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #28a48d: 5 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Tide Pool and Fintech Trust put Midnight Blue beside #28a48d, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Deep Pink** #ff1493 [harmony: complementary] — Deep Pink sits directly opposite #28a48d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.1:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #208371 (4.62:1); AA: background → #2b2b2b (4.57:1); AAA: text → #186355 (7.11:1)
- On black (#000000): 6.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #29a891 (7.1:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/28a48d-a2bebc-d459ab-1f2a2d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#28a48d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.