# #28a013

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#28a013`
- RGB: rgb(40, 160, 19)
- HSL: hsl(111, 79%, 35%)
- OKLCH: oklch(0.617 0.197 141.4)
- Relative luminance: 0.2564
- Nearest named color: Grass Is Greener (#3f9b0b, Δ 1.717) — https://brandsweets.com/colors/grass-is-greener
- Moods: vivid
- Page: https://brandsweets.com/colors/28a013

## Tints & shades

- Tints (toward white): #2fbb16, #37db1a, #49e62d, #61ea48, #7ced68, #94f184, #acf49f, #c4f7bb, #dffbda, #f7fef6
- Shades (toward black): #249211, #218410, #1e770e, #1a690c, #175b0b, #124909, #0f3b07, #0b2e05, #082004, #051202

## Harmonies

- Complementary: #8b13a0
- Analogous: #6ea013, #13a044
- Triadic: #1328a0, #a01328
- Split-complementary: #4413a0, #a0136e
- Tetradic: #136ea0, #8b13a0, #a04413

## Colors that go with #28a013

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #28a013 in 4 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Coinbase (https://brandsweets.com/colors/brands/coinbase), Xbox (https://brandsweets.com/colors/brands/xbox-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #28a013 in 4 real palettes, including Instacart's brand system and Acer's brand system, as the lead colour. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Acer (https://brandsweets.com/colors/brands/acer-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #28a013 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Slate Blue** #7b68ee [harmony, pool: split] — Medium Slate Blue is a split-complement of #28a013: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Blue** #0000ff [pool] — 3 real palettes, including Instacart's brand system and Spotify's brand system put Blue beside #28a013, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Spotify (https://brandsweets.com/colors/brands/spotify), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #28a013: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #28a013 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #28a013 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #228910 (4.51:1); AA: background → #242424 (4.53:1); AAA: text → #19640c (7.32:1)
- On black (#000000): 6.13:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2bad14 (7.09:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/28a013-a3bea2-834edf-1f2d23-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#28a013" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.