# #289574

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#289574`
- RGB: rgb(40, 149, 116)
- HSL: hsl(162, 58%, 37%)
- OKLCH: oklch(0.601 0.109 168.1)
- Relative luminance: 0.2321
- Nearest named color: Illuminati Green (#419168, Δ 1.976) — https://brandsweets.com/colors/illuminati-green
- Moods: neutral
- Page: https://brandsweets.com/colors/289574

## Tints & shades

- Tints (toward white): #2ead87, #34c59a, #4acfa7, #62d5b3, #7eddc0, #96e3cc, #aeead8, #c7f0e4, #dff6ef, #f7fdfb
- Shades (toward black): #24896b, #20795e, #1d6d55, #1a614b, #165542, #124435, #0f382c, #0c2c23, #071c16, #04100d

## Harmonies

- Complementary: #952848
- Analogous: #28953e, #287f95
- Triadic: #742895, #957428
- Split-complementary: #95287f, #953e28
- Tetradic: #3e2895, #952848, #7f9528

## Colors that go with #289574

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #289574: softer than #000 and cool enough to feel like part of the same palette. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Coastal (https://brandsweets.com/palettes/cool#coastal), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #289574: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #289574 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Copper** #b87333 [pool] — Designers have shipped Copper with #289574: 5 real palettes, including Wellness and Clean Beauty, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #289574: 6 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Tide Pool and Fintech Trust put Midnight Blue beside #289574, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #289574 in 6 real palettes, including Subaru's brand system and Coinbase's brand system, as the supporting colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #289574 in 15 real palettes, including Wellness and Subaru's brand system, as that palette's text colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Subaru (https://brandsweets.com/colors/brands/subaru-com), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.72:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #238568 (4.54:1); AA: background → #1c1c1c (4.58:1); AAA: text → #1a614b (7.35:1)
- On black (#000000): 5.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2da984 (7.12:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/289574-a2beb9-d459b9-1f2b2d-e9f1eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#289574" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.