# #28953a

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#28953a`
- RGB: rgb(40, 149, 58)
- HSL: hsl(130, 58%, 37%)
- OKLCH: oklch(0.59 0.162 145.7)
- Relative luminance: 0.2225
- Nearest named color: Green Revolution (#009944, Δ 1.404) — https://brandsweets.com/colors/green-revolution
- Moods: neutral
- Page: https://brandsweets.com/colors/28953a

## Tints & shades

- Tints (toward white): #2ead43, #34c54d, #4acf60, #62d575, #7edd8e, #96e3a3, #aeeab8, #c7f0cd, #dff6e3, #f7fdf8
- Shades (toward black): #248935, #20792f, #1d6d2a, #1a6126, #165521, #12441b, #0f3816, #0c2c11, #071c0b, #041006

## Harmonies

- Complementary: #952883
- Analogous: #4c9528, #289571
- Triadic: #3a2895, #953a28
- Split-complementary: #712895, #95284c
- Tetradic: #284c95, #952883, #957128

## Colors that go with #28953a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #28953a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #28953a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #28953a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #28953a: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and Paramount+'s brand system put Midnight Blue beside #28953a, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #28953a in 6 real palettes, including Instacart's brand system and Acer's brand system, as the lead colour. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Acer (https://brandsweets.com/colors/brands/acer-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #28953a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Violet Red** #c71585 [harmony, pool: split] — Medium Violet Red is a split-complement of #28953a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.85:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #238534 (4.69:1); AA: background → #1a1a1a (4.52:1); AAA: text → #1b6527 (7.15:1)
- On black (#000000): 5.45:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2ead43 (7.17:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/28953a-a2beaa-b14edf-1f2d28-ecf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#28953a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.