# #287cdc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#287cdc`
- RGB: rgb(40, 124, 220)
- HSL: hsl(212, 72%, 51%)
- OKLCH: oklch(0.588 0.166 254.8)
- Relative luminance: 0.2003
- Nearest named color: Blue Öyster Cult (#5577ee, Δ 4.844) — https://brandsweets.com/colors/blue-oyster-cult
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/287cdc

## Tints & shades

- Tints (toward white): #3e89e0, #5094e2, #65a1e6, #7bafea, #91bced, #a3c7f0, #b9d4f4, #cfe2f7, #e0ecfa, #f6fafe
- Shades (toward black): #2170ca, #1e66b8, #1a5aa2, #174e8c, #14447b, #103865, #0d2c4f, #092039, #061627, #030a12

## Harmonies

- Complementary: #dc8828
- Analogous: #28d6dc, #2e28dc
- Triadic: #dc287c, #7cdc28
- Split-complementary: #dc2e28, #d6dc28
- Tetradic: #dc28d6, #dc8828, #28dc2e

## Colors that go with #287cdc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #287cdc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #287cdc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #287cdc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #287cdc in 12 real palettes, including Walmart's brand system and Google's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Readymag's brand system and BBC's brand system put Blue beside #287cdc, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #287cdc: 12 real palettes, including Carrefour's brand system and Intel's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #287cdc: 9 real palettes, including Patreon's brand system and Astro's brand system, as the supporting colour. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #287cdc: 6 real palettes, including Honda's brand system and AT&T's brand system, as the supporting colour. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), AT&T (https://brandsweets.com/colors/brands/att-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.19:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2275d3 (4.61:1); AA: background → #0f0f0f (4.57:1); AAA: text → #1a579e (7.24:1)
- On black (#000000): 5.01:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5899e4 (7.09:1)

## Brands using this color

- **Motorola** — secondary #0e77da (Δ 1.876) — https://brandsweets.com/colors/brands/motorola-com
- **Notion** — accent #2383e2 (Δ 1.929) — https://brandsweets.com/colors/brands/notion

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/287cdc-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#287cdc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.