# #2875bd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2875bd`
- RGB: rgb(40, 117, 189)
- HSL: hsl(209, 65%, 45%)
- OKLCH: oklch(0.552 0.134 250.5)
- Relative luminance: 0.1685
- Nearest named color: Campanula (#3473b7, Δ 1.158) — https://brandsweets.com/colors/campanula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2875bd

## Tints & shades

- Tints (toward white): #2d82d2, #4691d8, #5b9edc, #70aae1, #89b9e6, #9ec6ea, #b3d2ef, #c8dff3, #e2eef9, #f7fafd
- Shades (toward black): #256bad, #21609c, #1d568b, #1a4c7a, #164169, #123454, #0e2a43, #0b1f32, #071522, #040a11

## Harmonies

- Complementary: #bd7028
- Analogous: #28bdbb, #282bbd
- Triadic: #bd2875, #75bd28
- Split-complementary: #bd282b, #bdbb28
- Tetradic: #bb28bd, #bd7028, #2bbd28

## Colors that go with #2875bd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2875bd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2875bd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2875bd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #2875bd in 10 real palettes, including Wired's brand system and Lemon Squeezy's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #2875bd, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2875bd: 12 real palettes, including General Mills's brand system and Hershey's's brand system, as the supporting colour. Seen in: General Mills (https://brandsweets.com/colors/brands/generalmills-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2875bd: 5 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2875bd: 7 real palettes, including Astro's brand system and Deep Water, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Venmo (https://brandsweets.com/colors/brands/venmo-com), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.81:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1f5b93 (7.06:1)
- On black (#000000): 4.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2978c2 (4.56:1); AA: background → #fafafa (4.6:1); AAA: text → #579bdb (7.12:1)

## Brands using this color

- **Dollar General** — accent #2a77bd (Δ 0.606) — https://brandsweets.com/colors/brands/dollargeneral-com
- **American Express** — primary #2e77bc (Δ 0.777) — https://brandsweets.com/colors/brands/americanexpress-com
- **Skechers** — accent #1973c1 (Δ 1.214) — https://brandsweets.com/colors/brands/skechers-com
- **General Mills** — accent #0074c1 (Δ 1.561) — https://brandsweets.com/colors/brands/generalmills-com
- **NASCAR** — accent #007ac2 (Δ 1.716) — https://brandsweets.com/colors/brands/nascar-com
- **Astro** — primary #3178c6 (Δ 1.736) — https://brandsweets.com/colors/brands/astro-build
- **Hershey's** — accent #007bbd (Δ 1.932) — https://brandsweets.com/colors/brands/hersheys-com

## Curated palettes containing it

- **Glacier** (winter, cool, clean, technical) — #0077b6, #90e0ef, #023e8a, #f3f9fc, #03045e — Three blues from ice to deep water on a pale surface — a monochromatic winter set with real depth. — tool: https://brandsweets.com/palettes/new/0077b6-90e0ef-023e8a-f3f9fc-03045e — collection: https://brandsweets.com/palettes/winter
- **Deep Water** (ocean, dark, cool, luxury) — #00b4d8, #0077b6, #caf0f8, #03045e, #e8f6fb — Cyan and mid-blue on abyss navy with a foam highlight — the ocean at depth; the darker the surface, the brighter the water. — tool: https://brandsweets.com/palettes/new/00b4d8-0077b6-caf0f8-03045e-e8f6fb — collection: https://brandsweets.com/palettes/ocean

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2875bd-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2875bd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.