# #286b77

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#286b77`
- RGB: rgb(40, 107, 119)
- HSL: hsl(189, 50%, 31%)
- OKLCH: oklch(0.491 0.069 211.4)
- Relative luminance: 0.123
- Nearest named color: Aqua Obscura (#05696b, Δ 2.754) — https://brandsweets.com/colors/aqua-obscura
- Moods: cool, modern
- Page: https://brandsweets.com/colors/286b77

## Tints & shades

- Tints (toward white): #308391, #3897a8, #44aec1, #5eb9c9, #79c5d2, #90cfda, #abdbe3, #c6e6ec, #ddf0f4, #f7fcfc
- Shades (toward black): #24606b, #215a63, #1d4f58, #1a454d, #173e45, #133439, #0f292e, #0b1f22, #09181b, #050e0f

## Harmonies

- Complementary: #773328
- Analogous: #28775b, #284377
- Triadic: #77286b, #6b7728
- Split-complementary: #772843, #775b28
- Tetradic: #5b2877, #773328, #437728

## Colors that go with #286b77

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #286b77: softer than #000 and cool enough to feel like part of the same palette. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), Pampers (https://brandsweets.com/colors/brands/pampers-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #286b77 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Amber** #ffbf00 [pool] — Amber is paired with #286b77 in 4 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Activision's brand system put Blue beside #286b77, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Activision (https://brandsweets.com/colors/brands/activision-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #286b77: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Glacier (https://brandsweets.com/palettes/cool#glacier), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #286b77: 5 real palettes, including Desert Road and Dusk, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #286b77 in 13 real palettes, including Gemstone and Redfin's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Dark Goldenrod** #b8860b [pool] — 4 real palettes, including Cider and Rolex's brand system put Dark Goldenrod beside #286b77, as the supporting colour. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Rolex (https://brandsweets.com/colors/brands/rolex-com), Greige (https://brandsweets.com/palettes/neutral#greige), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.07:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #24606b (7.09:1)
- On black (#000000): 3.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2f7f8e (4.55:1); AA: background → #dedede (4.51:1); AAA: text → #3ca2b4 (7.02:1)

## Curated palettes containing it

- **Mid-Century** (vintage, retro, warm, muted) — #d9822b, #2f6f73, #e6b33d, #f7efdf, #2b2622 — Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast. — tool: https://brandsweets.com/palettes/new/d9822b-2f6f73-e6b33d-f7efdf-2b2622 — collection: https://brandsweets.com/palettes/vintage

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/286b77-a2b7be-df4e7e-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#286b77" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.