# #28697b

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#28697b`
- RGB: rgb(40, 105, 123)
- HSL: hsl(193, 51%, 32%)
- OKLCH: oklch(0.487 0.071 219.3)
- Relative luminance: 0.1198
- Nearest named color: Atlantis (#336172, Δ 2.486) — https://brandsweets.com/colors/atlantis
- Moods: cool, modern
- Page: https://brandsweets.com/colors/28697b

## Tints & shades

- Tints (toward white): #318096, #3894ad, #46a8c3, #5db3cb, #78c0d3, #93ccdc, #aad7e4, #c5e4ec, #dceff4, #f7fbfd
- Shades (toward black): #245f70, #205564, #1e4f5c, #1a4551, #163b45, #13313a, #0f272e, #0c2127, #09171b, #050d0f

## Harmonies

- Complementary: #7b3a28
- Analogous: #287b64, #28407b
- Triadic: #7b2869, #697b28
- Split-complementary: #7b2840, #7b6428
- Tetradic: #64287b, #7b3a28, #407b28

## Colors that go with #28697b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #28697b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Pampers (https://brandsweets.com/colors/brands/pampers-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #28697b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #28697b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Amber** #ffbf00 [pool] — Amber is paired with #28697b in 5 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Activision's brand system and Warp's brand system put Blue beside #28697b, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Tesco (https://brandsweets.com/colors/brands/tesco-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #28697b: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #28697b: 4 real palettes, including Desert Road and Dusk, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Dark Goldenrod** #b8860b [pool] — 4 real palettes, including Rolex's brand system and Cider put Dark Goldenrod beside #28697b, as the supporting colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Cider (https://brandsweets.com/palettes/warm#cider), Puma (https://brandsweets.com/colors/brands/puma-com), Greige (https://brandsweets.com/palettes/neutral#greige). — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.18:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #245f70 (7.13:1)
- On black (#000000): 3.4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #318096 (4.66:1); AA: background → #dedede (4.6:1); AAA: text → #3da1bd (7.03:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/28697b-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#28697b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.