# #285fd7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#285fd7`
- RGB: rgb(40, 95, 215)
- HSL: hsl(221, 69%, 50%)
- OKLCH: oklch(0.523 0.194 262.9)
- Relative luminance: 0.1354
- Nearest named color: God of Rain (#4466cc, Δ 3.756) — https://brandsweets.com/colors/god-of-rain
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/285fd7

## Tints & shades

- Tints (toward white): #3d6fdb, #537fdf, #648ce3, #799ce6, #8facea, #a5bcee, #baccf2, #cbd9f6, #e1e9f9, #f6f9fd
- Shades (toward black): #2456c2, #204eb1, #1c459b, #193d8a, #153374, #112a5f, #0e224e, #0a1938, #071127, #030811

## Harmonies

- Complementary: #d7a028
- Analogous: #28b7d7, #4828d7
- Triadic: #d7285f, #5fd728
- Split-complementary: #d74828, #b7d728
- Tetradic: #d728b7, #d7a028, #28d748

## Colors that go with #285fd7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #285fd7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #285fd7 in 9 real palettes, including NBA's brand system and Wikipedia's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Headspace's brand system and Pixar's brand system put Blue beside #285fd7, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #285fd7: 8 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #285fd7 in 18 real palettes, including Foot Locker's brand system and Chase's brand system, as the supporting colour. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Chase (https://brandsweets.com/colors/brands/chase-com), Netflix (https://brandsweets.com/colors/brands/netflix), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #285fd7: 8 real palettes, including Elastic's brand system and Venmo's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #285fd7: 8 real palettes, including HashiCorp's brand system and Apple's brand system, as the supporting colour. Seen in: HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), ASUS (https://brandsweets.com/colors/brands/asus-com). — https://brandsweets.com/colors/dodgerblue
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #285fd7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Discover (https://brandsweets.com/colors/brands/discover-com), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.66:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2252b9 (7.06:1)
- On black (#000000): 3.71:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #4172dc (4.67:1); AA: background → #e6e6e6 (4.54:1); AAA: text → #7196e5 (7.2:1)

## Brands using this color

- **HashiCorp** — primary #2264d6 (Δ 1.228) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 1.228) — https://brandsweets.com/colors/brands/hashicorp-com
- **Philips** — secondary #0b5ed7 (Δ 1.465) — https://brandsweets.com/colors/brands/philips-com
- **YouTube** — accent #065fd4 (Δ 1.607) — https://brandsweets.com/colors/brands/youtube-com
- **Box** — primary #0061d5 (Δ 1.632) — https://brandsweets.com/colors/brands/box-com
- **Box** — secondary #0061d5 (Δ 1.632) — https://brandsweets.com/colors/brands/box-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/285fd7-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#285fd7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.