# #285e77

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#285e77`
- RGB: rgb(40, 94, 119)
- HSL: hsl(199, 50%, 31%)
- OKLCH: oklch(0.457 0.07 231.1)
- Relative luminance: 0.0979
- Nearest named color: Atlantis (#336172, Δ 1.773) — https://brandsweets.com/colors/atlantis
- Moods: cool, modern
- Page: https://brandsweets.com/colors/285e77

## Tints & shades

- Tints (toward white): #307391, #3885a8, #4499c1, #5ea8c9, #79b6d2, #90c3da, #abd1e3, #c6e0ec, #ddecf4, #f7fbfc
- Shades (toward black): #24546b, #214e63, #1d4558, #1a3c4d, #173645, #132d39, #0f242e, #0b1b22, #09151b, #050c0f

## Harmonies

- Complementary: #774128
- Analogous: #287768, #283677
- Triadic: #77285e, #5e7728
- Split-complementary: #772836, #776828
- Tetradic: #682877, #774128, #367728

## Colors that go with #285e77

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #285e77's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Motorola (https://brandsweets.com/colors/brands/motorola-com), Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #285e77 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 8 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #285e77, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Activision (https://brandsweets.com/colors/brands/activision-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #285e77: 4 real palettes, including Open House and Dusk, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #285e77: 4 real palettes, including Fintech Trust and Unilever's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Unilever (https://brandsweets.com/colors/brands/unilever-com), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #285e77: 4 real palettes, including Desert Road and Dusk, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #285e77 in 14 real palettes, including Codecademy's brand system and Gemstone, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #285e77: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.1:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.96:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #347c9d (4.52:1); AA: background → #cfcfcf (4.56:1); AAA: text → #4f9fc4 (7.09:1); AAA: background → #ffffff (7.1:1)

## Brands using this color

- **Capital One** — secondary #255f82 (Δ 1.772) — https://brandsweets.com/colors/brands/capitalone-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/285e77-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#285e77" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.