# #28343e

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#28343e`
- RGB: rgb(40, 52, 62)
- HSL: hsl(207, 22%, 20%)
- OKLCH: oklch(0.318 0.024 243.8)
- Relative luminance: 0.0325
- Nearest named color: Into the Night (#1e3642, Δ 1.426) — https://brandsweets.com/colors/into-the-night
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/28343e

## Tints & shades

- Tints (toward white): #384957, #485e70, #567086, #67859e, #7f99ad, #98adbd, #b1c1cd, #c7d2db, #e0e6eb, #f9fafb
- Shades (toward black): #242f38, #222c35, #1e272f, #1c242c, #181f25, #141a1f, #12171c, #0e1216, #0c1013, #080a0c

## Harmonies

- Complementary: #3e3228
- Analogous: #283e3d, #28293e
- Triadic: #3e2834, #343e28
- Split-complementary: #3e2829, #3e3d28
- Tetradic: #3d283e, #3e3228, #293e28

## Colors that go with #28343e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #28343e in 9 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Minecraft's brand system and Headspace's brand system put Blue beside #28343e, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Rain Garden and Garden Wedding put Blush Pink beside #28343e, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #28343e in 5 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #28343e: 9 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 8 real palettes, including Darkroom and Sweetgreen's brand system put Champagne beside #28343e, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Allbirds (https://brandsweets.com/colors/brands/allbirds-com). — https://brandsweets.com/colors/champagne
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #28343e in 4 real palettes, including Homestead and Wellness, as the accent. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Wellness (https://brandsweets.com/palettes/warm#wellness), Postman (https://brandsweets.com/colors/brands/postman-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/chocolate
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #28343e was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.72:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.65:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5b788f (4.53:1); AA: background → #9c9c9c (4.63:1); AAA: text → #7f99ad (7.06:1); AAA: background → #c2c2c2 (7.14:1)

## Brands using this color

- **Bloomberg** — secondary #2b333f (Δ 0.615) — https://brandsweets.com/colors/brands/bloomberg-com
- **Hermès** — accent #2b333f (Δ 0.615) — https://brandsweets.com/colors/brands/hermes-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — secondary #2b333f (Δ 0.615) — https://brandsweets.com/colors/brands/playstation-com
- **Audi** — primary #2c343f (Δ 0.658) — https://brandsweets.com/colors/brands/audi-com
- **Docker** — primary #2c333f (Δ 0.734) — https://brandsweets.com/colors/brands/docker-com
- **Asana** — primary #273240 (Δ 0.892) — https://brandsweets.com/colors/brands/asana-com
- **Vimeo** — secondary #23313b (Δ 1.365) — https://brandsweets.com/colors/brands/vimeo-com
- **Boeing** — primary #253746 (Δ 1.494) — https://brandsweets.com/colors/brands/boeing-com
- **Mercury** — primary #323341 (Δ 1.764) — https://brandsweets.com/colors/brands/mercury-com
- **Volkswagen** — secondary #293043 (Δ 1.854) — https://brandsweets.com/colors/brands/vw-com
- **Amazon** — secondary #232f3e (Δ 1.963) — https://brandsweets.com/colors/brands/amazon-com

## Curated palettes containing it

- **Harbour** (ocean, cool, muted, editorial) — #3d5a80, #98c1d9, #ee6c4d, #f7f9fb, #293241 — Steel blue and haze with a buoy orange on a pale grey — the maritime palette every port town uses for a reason. — tool: https://brandsweets.com/palettes/new/3d5a80-98c1d9-ee6c4d-f7f9fb-293241 — collection: https://brandsweets.com/palettes/ocean
- **Dusty Blue** (wedding, cool, muted, calm) — #6f8faf, #b9c7d6, #d6b39c, #f9fafb, #26313d — Dusty blue and mist with a nude accent — the quiet wedding palette; nothing here competes with a photograph. — tool: https://brandsweets.com/palettes/new/6f8faf-b9c7d6-d6b39c-f9fafb-26313d — collection: https://brandsweets.com/palettes/wedding

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/28343e-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#28343e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.