# #28282f

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#28282f`
- RGB: rgb(40, 40, 47)
- HSL: hsl(240, 8%, 17%)
- OKLCH: oklch(0.28 0.013 285.5)
- Relative luminance: 0.0217
- Nearest named color: Anthracite (#28282d, Δ 0.376) — https://brandsweets.com/colors/anthracite
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/28282f

## Tints & shades

- Tints (toward white): #3b3b45, #4d4d5b, #606071, #737387, #8b8b9c, #a1a1af, #b7b7c2, #cdcdd5, #e3e3e8, #f9f9fa
- Shades (toward black): #26262c, #212127, #1e1e24, #1c1c21, #1a1a1e, #151519, #131316, #101013, #0c0c0e, #09090b

## Harmonies

- Complementary: #2f2f28
- Analogous: #282b2f, #2b282f
- Triadic: #2f2828, #282f28
- Split-complementary: #2f2b28, #2b2f28
- Tetradic: #2f282b, #2f2f28, #282f2b

## Colors that go with #28282f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #28282f without the hard edge of pure #000. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Volkswagen (https://brandsweets.com/colors/brands/vw-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #28282f in 18 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 24 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #28282f, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #28282f in 7 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Graphite Mono and Blush put Blush Pink beside #28282f, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 4 real palettes, including Typewriter and Woodsmoke put Brown beside #28282f, as the accent. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burlywood** #deb887 [pool] — Burlywood is paired with #28282f in 5 real palettes, including Chalkboard and Coastal, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #28282f: 10 real palettes, including Dusk and Clean Beauty, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.64:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.43:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #737387 (4.53:1); AA: background → #8f8f8f (4.53:1); AAA: text → #9494a4 (7.03:1); AAA: background → #b5b5b5 (7.14:1)

## Brands using this color

- **Loom** — text #292a2e (Δ 0.814) — https://brandsweets.com/colors/brands/loom-com
- **Vodafone** — text #25282b (Δ 0.961) — https://brandsweets.com/colors/brands/vodafone-com
- **American Eagle** — primary #24272a (Δ 1.216) — https://brandsweets.com/colors/brands/ae-com
- **American Eagle** — text #24272a (Δ 1.216) — https://brandsweets.com/colors/brands/ae-com
- **McDonald's** — text #292929 (Δ 1.283) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Readymag** — text #282828 (Δ 1.31) — https://brandsweets.com/colors/brands/readymag-com
- **YouTube** — secondary #282828 (Δ 1.31) — https://brandsweets.com/colors/brands/youtube-com
- **Gillette** — primary #2b2929 (Δ 1.36) — https://brandsweets.com/colors/brands/gillette-com
- **Gillette** — text #2b2929 (Δ 1.36) — https://brandsweets.com/colors/brands/gillette-com
- **Squarespace** — primary #2a2a2a (Δ 1.381) — https://brandsweets.com/colors/brands/squarespace-com
- **Opera** — accent #252836 (Δ 1.382) — https://brandsweets.com/colors/brands/opera-com
- **Rotten Tomatoes** — primary #2a2c32 (Δ 1.421) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Superhuman** — text #292827 (Δ 1.486) — https://brandsweets.com/colors/brands/superhuman-com
- **Fenty Beauty** — primary #2d2929 (Δ 1.527) — https://brandsweets.com/colors/brands/fentybeauty-com
- **Fenty Beauty** — text #2d2929 (Δ 1.527) — https://brandsweets.com/colors/brands/fentybeauty-com
- **Zed** — text #242529 (Δ 1.569) — https://brandsweets.com/colors/brands/zed-dev
- **Chevrolet** — primary #262626 (Δ 1.694) — https://brandsweets.com/colors/brands/chevrolet-com
- **Chevrolet** — text #262626 (Δ 1.694) — https://brandsweets.com/colors/brands/chevrolet-com
- **Cloudflare** — text #262626 (Δ 1.694) — https://brandsweets.com/colors/brands/cloudflare
- **Obsidian** — text #262626 (Δ 1.694) — https://brandsweets.com/colors/brands/obsidian-md
- **Svelte** — text #262626 (Δ 1.694) — https://brandsweets.com/colors/brands/svelte-dev
- **Astro** — text #2c2c2c (Δ 1.849) — https://brandsweets.com/colors/brands/astro-build
- **7-Eleven** — primary #212529 (Δ 1.929) — https://brandsweets.com/colors/brands/7-eleven-com
- **7-Eleven** — text #212529 (Δ 1.929) — https://brandsweets.com/colors/brands/7-eleven-com
- **AMD** — primary #212529 (Δ 1.929) — https://brandsweets.com/colors/brands/amd-com
- **AMD** — text #212529 (Δ 1.929) — https://brandsweets.com/colors/brands/amd-com
- **Boeing** — text #212529 (Δ 1.929) — https://brandsweets.com/colors/brands/boeing-com
- **Calvin Klein** — primary #212529 (Δ 1.929) — https://brandsweets.com/colors/brands/calvinklein-us
- **Calvin Klein** — text #212529 (Δ 1.929) — https://brandsweets.com/colors/brands/calvinklein-us
- **Datadog** — text #212529 (Δ 1.929) — https://brandsweets.com/colors/brands/datadoghq-com
- **Tommy Hilfiger** — primary #212529 (Δ 1.929) — https://brandsweets.com/colors/brands/tommy-com
- **Tommy Hilfiger** — text #212529 (Δ 1.929) — https://brandsweets.com/colors/brands/tommy-com
- **Trader Joe's** — primary #212529 (Δ 1.929) — https://brandsweets.com/colors/brands/traderjoes-com
- **Trader Joe's** — text #212529 (Δ 1.929) — https://brandsweets.com/colors/brands/traderjoes-com
- **Character** — secondary #1f2937 (Δ 1.946) — https://brandsweets.com/colors/brands/character-ai

## Curated palettes containing it

- **Sorbet** (pastel, light, friendly) — #ffb4a2, #ffd6a5, #bde0fe, #ffffff, #2f2a33 — Peach, apricot and baby blue on white — a soft consumer-app palette that still gets AA text from a single dark ink. — tool: https://brandsweets.com/palettes/new/ffb4a2-ffd6a5-bde0fe-ffffff-2f2a33 — collection: https://brandsweets.com/palettes/pastel
- **Typewriter** (vintage, monochrome, editorial, minimal) — #2b2b2b, #8a8480, #a33a2f, #f4efe6 — Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour. — tool: https://brandsweets.com/palettes/new/2b2b2b-8a8480-a33a2f-f4efe6 — collection: https://brandsweets.com/palettes/vintage

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/28282f-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#28282f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.