# #281f29

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#281f29`
- RGB: rgb(40, 31, 41)
- HSL: hsl(294, 14%, 14%)
- OKLCH: oklch(0.254 0.023 323)
- Relative luminance: 0.0159
- Nearest named color: Black Velvet (#222233, Δ 2.093) — https://brandsweets.com/colors/black-velvet
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/281f29

## Tints & shades

- Tints (toward white): #3e3040, #58445a, #6f5671, #88698c, #9b7f9f, #ad96b0, #c2b1c4, #d4c8d5, #e8e2e9, #faf9fb
- Shades (toward black): #251d26, #221a23, #1f1820, #1c161d, #1a141a, #171217, #140f14, #110d11, #0e0b0f, #0b090c

## Harmonies

- Complementary: #20291f
- Analogous: #231f29, #291f25
- Triadic: #29281f, #1f2928
- Split-complementary: #25291f, #1f2923
- Tetradic: #29231f, #20291f, #1f2529

## Colors that go with #281f29

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #281f29 without the hard edge of pure #000. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), HubSpot (https://brandsweets.com/colors/brands/hubspot-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #281f29 in 18 real palettes, including Wikipedia's brand system and Google's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Rolex's brand system and Bumble's brand system put Blue beside #281f29, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #281f29 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Graphite Mono and Blush put Blush Pink beside #281f29, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Woodsmoke and Typewriter put Brown beside #281f29, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burlywood** #deb887 [pool] — Burlywood is paired with #281f29 in 6 real palettes, including Kiln and Chalkboard, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #281f29: 10 real palettes, including Dusk and SoFi's brand system, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), SoFi (https://brandsweets.com/colors/brands/sofi-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.93:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.32:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8b6b8e (4.59:1); AA: background → #8a8a8a (4.61:1); AAA: text → #a78ea9 (7.09:1); AAA: background → #adadad (7.1:1)

## Brands using this color

- **Allbirds** — primary #241c24 (Δ 1.521) — https://brandsweets.com/colors/brands/allbirds-com
- **Qatar Airways** — primary #1f212b (Δ 1.739) — https://brandsweets.com/colors/brands/qatarairways-com
- **Qatar Airways** — text #1f212b (Δ 1.739) — https://brandsweets.com/colors/brands/qatarairways-com

## Curated palettes containing it

- **Pastel Pop** (pastel, playful, vivid, light) — #ff9fb2, #9ad0ec, #ffe08a, #ffffff, #1f1f2e — Pastels pushed to the saturated end — pink, sky and lemon — for brands that want soft AND loud. — tool: https://brandsweets.com/palettes/new/ff9fb2-9ad0ec-ffe08a-ffffff-1f1f2e — collection: https://brandsweets.com/palettes/pastel
- **Golden Hour** (sunset, warm, vivid, light) — #f4a259, #f25f5c, #5b3758, #fff7ec, #2b1a2b — Apricot into coral into plum — a sunset flattened to three tokens, with the plum doubling as the twilight text colour. — tool: https://brandsweets.com/palettes/new/f4a259-f25f5c-5b3758-fff7ec-2b1a2b — collection: https://brandsweets.com/palettes/sunset

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/281f29-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#281f29" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.