# #277c79

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#277c79`
- RGB: rgb(39, 124, 121)
- HSL: hsl(178, 52%, 32%)
- OKLCH: oklch(0.536 0.079 191.7)
- Relative luminance: 0.1623
- Nearest named color: teal (#008080, Δ 1.593) — https://brandsweets.com/colors/teal
- Moods: neutral
- Page: https://brandsweets.com/colors/277c79

## Tints & shades

- Tints (toward white): #309794, #37aeaa, #45c4c0, #5cccc8, #77d4d1, #92ddda, #aae4e2, #c5edeb, #dcf4f3, #f7fdfc
- Shades (toward black): #23706e, #206562, #1d5d5b, #1a5150, #164644, #123a39, #0f2f2d, #0c2726, #091b1b, #05100f

## Harmonies

- Complementary: #7c272a
- Analogous: #277c4f, #27547c
- Triadic: #79277c, #7c7927
- Split-complementary: #7c2754, #7c4f27
- Tetradic: #4f277c, #7c272a, #547c27

## Colors that go with #277c79

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #277c79: softer than #000 and cool enough to feel like part of the same palette. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: complementary] — Crimson sits directly opposite #277c79 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #277c79 in 4 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Kia's brand system put Blue beside #277c79, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Kia (https://brandsweets.com/colors/brands/kia-com), Activision (https://brandsweets.com/colors/brands/activision-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #277c79: 5 real palettes, including Intel's brand system and Ink & Paper, as the lead colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #277c79: 6 real palettes, including Riverbed and Wellness, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #277c79: 13 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #277c79: 5 real palettes, including Wendy's's brand system and Newsprint, as the supporting colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Fireside (https://brandsweets.com/palettes/dark#fireside), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1f615f (7.16:1)
- On black (#000000): 4.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2a8481 (4.72:1); AA: background → #f5f5f5 (4.54:1); AAA: text → #35a7a3 (7.21:1)

## Brands using this color

- **N26** — secondary #088177 (Δ 1.911) — https://brandsweets.com/colors/brands/n26-com
- **Gusto** — secondary #1e7676 (Δ 1.99) — https://brandsweets.com/colors/brands/gusto-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/277c79-a2bcbe-d45999-1f282d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#277c79" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.