# #277260

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#277260`
- RGB: rgb(39, 114, 96)
- HSL: hsl(166, 49%, 30%)
- OKLCH: oklch(0.501 0.079 174.1)
- Relative luminance: 0.1331
- Nearest named color: Deep Pool Teal (#366d68, Δ 2.619) — https://brandsweets.com/colors/deep-pool-teal
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/277260

## Tints & shades

- Tints (toward white): #308d77, #39a78e, #41bea1, #5cc7ae, #76d0bb, #91d9c8, #abe2d6, #c2eae1, #ddf3ee, #f7fcfb
- Shades (toward black): #236757, #215f50, #1d5447, #1a4c40, #164137, #12352d, #102e27, #0c221d, #091b17, #050f0d

## Harmonies

- Complementary: #722739
- Analogous: #27723b, #275e72
- Triadic: #602772, #726027
- Split-complementary: #72275e, #723b27
- Tetradic: #3b2772, #722739, #5e7227

## Colors that go with #277260

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #277260: softer than #000 and cool enough to feel like part of the same palette. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #277260: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #277260 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Copper** #b87333 [pool] — Designers have shipped Copper with #277260: 5 real palettes, including Clay & Linen and Desert Road, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #277260: 10 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #277260 in 4 real palettes, including Mid-Century and Fireside, as the accent. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Fireside (https://brandsweets.com/palettes/dark#fireside), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #277260 in 5 real palettes, including Undergrowth and Indigo SaaS, as the lead colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Console Light (https://brandsweets.com/palettes/technical#console-light), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Paramount+'s brand system and Lufthansa's brand system put Midnight Blue beside #277260, as the supporting colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Open House (https://brandsweets.com/palettes/clean#open-house), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #226354 (7.05:1)
- On black (#000000): 3.66:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2e8571 (4.71:1); AA: background → #e6e6e6 (4.59:1); AAA: text → #39a78e (7.09:1)

## Brands using this color

- **Stanley** — secondary #22725f (Δ 0.376) — https://brandsweets.com/colors/brands/stanley1913-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/277260-a2bebb-d459b1-1f2a2d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#277260" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.