# #276e91

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#276e91`
- RGB: rgb(39, 110, 145)
- HSL: hsl(200, 58%, 36%)
- OKLCH: oklch(0.51 0.089 234)
- Relative luminance: 0.1363
- Nearest named color: Chill of the Night (#256d8d, Δ 0.692) — https://brandsweets.com/colors/chill-of-the-night
- Moods: cool, modern
- Page: https://brandsweets.com/colors/276e91

## Tints & shades

- Tints (toward white): #2d80a9, #3392c1, #4aa2cf, #62afd5, #7abbdc, #92c7e2, #aad4e9, #c7e2f0, #dfeff6, #f7fbfd
- Shades (toward black): #236485, #205b79, #1c4f69, #19465d, #153d51, #123444, #0f2b38, #0b1e28, #07151c, #040c10

## Harmonies

- Complementary: #914a27
- Analogous: #27917f, #273891
- Triadic: #91276e, #6e9127
- Split-complementary: #912738, #917f27
- Tetradic: #7f2791, #914a27, #389127

## Colors that go with #276e91

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #276e91: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #276e91: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #276e91's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), Motorola (https://brandsweets.com/colors/brands/motorola-com), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Xbox (https://brandsweets.com/colors/brands/xbox-com). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #276e91 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #276e91 in 8 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #276e91, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #276e91: 7 real palettes, including Fintech Trust and Glacier, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #276e91: 4 real palettes, including Dusk and Desert Road, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #215e7d (7.09:1)
- On black (#000000): 3.73:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2c7da5 (4.58:1); AA: background → #e6e6e6 (4.52:1); AAA: text → #429ecd (7:1)

## Brands using this color

- **The New York Times** — accent #326891 (Δ 1.866) — https://brandsweets.com/colors/brands/nytimes-com

## Curated palettes containing it

- **Alpine** (cool, clean, light) — #1f6f8b, #7fa2b6, #e76f51, #f5f8fa, #15222e — Glacier blue with a safety-orange accent: technical outdoor gear, not lifestyle. — tool: https://brandsweets.com/palettes/new/1f6f8b-7fa2b6-e76f51-f5f8fa-15222e — collection: https://brandsweets.com/palettes/cool

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/276e91-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#276e91" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.