# #2767dd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2767dd`
- RGB: rgb(39, 103, 221)
- HSL: hsl(219, 73%, 51%)
- OKLCH: oklch(0.543 0.192 261.3)
- Relative luminance: 0.1535
- Nearest named color: Royal Blue (#4169e1, Δ 2.386) — https://brandsweets.com/colors/royalblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2767dd

## Tints & shades

- Tints (toward white): #3d76e1, #4f83e3, #6592e7, #7ba2ea, #91b1ee, #a2bef1, #b8cdf4, #ceddf7, #e0e9fa, #f6f9fe
- Shades (toward black): #205ccb, #1d54b9, #194aa3, #16408d, #13387c, #102e65, #0c244f, #091a39, #061228, #030812

## Harmonies

- Complementary: #dd9d27
- Analogous: #27c2dd, #4227dd
- Triadic: #dd2767, #67dd27
- Split-complementary: #dd4227, #c2dd27
- Tetradic: #dd27c2, #dd9d27, #27dd42

## Colors that go with #2767dd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2767dd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2767dd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Chase (https://brandsweets.com/colors/brands/chase-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #2767dd in 10 real palettes, including NBA's brand system and Walmart's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Headspace's brand system and BBC's brand system put Blue beside #2767dd, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2767dd: 14 real palettes, including Carrefour's brand system and Nokia's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2767dd: 6 real palettes, including NBA's brand system and Webflow's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2767dd: 7 real palettes, including Elastic's brand system and Astro's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #2767dd: 8 real palettes, including HashiCorp's brand system and ASUS's brand system, as the supporting colour. Seen in: HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), ASUS (https://brandsweets.com/colors/brands/asus-com), Apple (https://brandsweets.com/colors/brands/apple-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.16:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1c52b5 (7.18:1)
- On black (#000000): 4.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3470df (4.53:1); AA: background → #f0f0f0 (4.53:1); AAA: text → #6995e8 (7.06:1)

## Brands using this color

- **Loom** — primary #1868db (Δ 0.845) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 0.845) — https://brandsweets.com/colors/brands/loom-com
- **GitHub** — accent #0969da (Δ 1.34) — https://brandsweets.com/colors/brands/github
- **HashiCorp** — primary #2264d6 (Δ 1.38) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 1.38) — https://brandsweets.com/colors/brands/hashicorp-com
- **Foot Locker** — accent #036ad8 (Δ 1.66) — https://brandsweets.com/colors/brands/footlocker-com
- **ASUS** — accent #006ce1 (Δ 1.665) — https://brandsweets.com/colors/brands/asus-com
- **NBA** — secondary #0268d6 (Δ 1.82) — https://brandsweets.com/colors/brands/nba-com
- **Khan Academy** — accent #0069d6 (Δ 1.861) — https://brandsweets.com/colors/brands/khanacademy-org
- **Fitbit** — secondary #1967d2 (Δ 1.915) — https://brandsweets.com/colors/brands/fitbit-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2767dd-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2767dd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.