# #275cce

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#275cce`
- RGB: rgb(39, 92, 206)
- HSL: hsl(221, 68%, 48%)
- OKLCH: oklch(0.509 0.186 262.8)
- Relative luminance: 0.1254
- Nearest named color: Denim (#1560bd, Δ 3.091) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/275cce

## Tints & shades

- Tints (toward white): #3669d9, #4b79dd, #6089e1, #7699e5, #8ba9e9, #a1b9ed, #b6c9f1, #ccd9f5, #e1e9f9, #f6f9fd
- Shades (toward black): #2454bc, #204ba7, #1d4396, #183981, #15326f, #122a5e, #0e2149, #0b1938, #070f22, #030811

## Harmonies

- Complementary: #ce9927
- Analogous: #27afce, #4627ce
- Triadic: #ce275c, #5cce27
- Split-complementary: #ce4627, #afce27
- Tetradic: #ce27af, #ce9927, #27ce46

## Colors that go with #275cce

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #275cce: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #275cce in 8 real palettes, including Wikipedia's brand system and Warner Bros.'s brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Pixar's brand system and Headspace's brand system put Blue beside #275cce, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Activision (https://brandsweets.com/colors/brands/activision-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #275cce: 8 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #275cce in 18 real palettes, including Netflix's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #275cce: 9 real palettes, including Venmo's brand system and Calm's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #275cce: 8 real palettes, including HashiCorp's brand system and Coursera's brand system, as the supporting colour. Seen in: HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), ASUS (https://brandsweets.com/colors/brands/asus-com). — https://brandsweets.com/colors/dodgerblue
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #275cce's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Discover (https://brandsweets.com/colors/brands/discover-com), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2352b8 (7.07:1)
- On black (#000000): 3.51:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3e70da (4.53:1); AA: background → #e0e0e0 (4.53:1); AAA: text → #7296e4 (7.2:1)

## Brands using this color

- **YouTube** — accent #065fd4 (Δ 1.649) — https://brandsweets.com/colors/brands/youtube-com
- **Strava** — accent #0060d0 (Δ 1.657) — https://brandsweets.com/colors/brands/strava-com
- **Nissan** — accent #005fcc (Δ 1.668) — https://brandsweets.com/colors/brands/nissanusa-com
- **Philips** — secondary #0b5ed7 (Δ 1.817) — https://brandsweets.com/colors/brands/philips-com
- **ElevenLabs** — accent #0a59d2 (Δ 1.829) — https://brandsweets.com/colors/brands/elevenlabs-io
- **Box** — primary #0061d5 (Δ 1.961) — https://brandsweets.com/colors/brands/box-com
- **Box** — secondary #0061d5 (Δ 1.961) — https://brandsweets.com/colors/brands/box-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/275cce-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#275cce" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.